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Perfect Circle(R) Retires Muskegon(R) Brand Engine Components in North America

10 June 1998

Perfect Circle(R) Retires Muskegon(R) Brand Engine Components in North America

    /EDITORS' NOTE:  This press release supersedes PHTU043 which ran on
June 2, 1998/

    MUSKEGON, Mich., June 9 -- Dana Corporation's
Perfect Circle Division has announced that, effective immediately, the
Muskegon(R) brand name is being retired in the domestic market, and replaced
by the Perfect Circle(R) brand name.  Dana World Trade will retain exclusive
use of the Muskegon name for exported piston rings sold outside North America.
    The Muskegon brand was acquired by Dana Corporation in 1988.  In recent
years, Muskegon ring packs were primarily sold to engine rebuilding shops,
while other parts outlets sold rings under the Perfect Circle brand name.
    Perfect Circle cited numerous benefits of this change:
    --  As the world's largest manufacturer of piston rings, Perfect Circle
enjoys strong brand recognition in North America. This recognition is
supported by extensive advertising exposure, and serves to enhance the image
of products that use Perfect Circle brand components.
    -- Perfect Circle will continue to supply the highest quality product
available.  Just one example was the recent naming of Perfect Circle as "1997
Supplier of the Year" by John Deere Engine Works, the highest honor bestowed
on a supplier by Deere.  This award was presented to recognize extraordinary
levels of quality and order fill.
    --  Engine rebuilders, machine shops, W/Ds and jobbers will only need to
index the Perfect Circle product line.
    --  Perfect Circle's role as a major original equipment supplier ensures
the widest application coverage in the industry.
    --  Perfect Circle maintains both the largest piston ring packaging and
test facility in North America. This assures maximum order fill, and allows
Perfect Circle to back it up with the technical expertise to solve the most
challenging application problems.

    To ease the transition and accommodate rebuilders who are used to the
Muskegon product selection, Dana will continue to offer the top-selling 288
Muskegon ring pack part numbers domestically under the Perfect Circle Brand.
    Perfect Circle is part of Dana's Engine Components group.  One of Dana's
six global strategic business units, Dana Engine Components provides advanced,
synergistic, total systems solutions to engine builders' parts design and
sourcing, worldwide.
   Dana Engine Components combines the strengths and capabilities of Victor
Reinz(R) gaskets and sealing products, Perfect Circle(R) power cylinder
components and heavy-duty camshafts, Wix(R) filtration products, and Plumley
powertrain components.
    Dana Corporation is a leader in engineering, manufacture, and
distribution of products and services for the automotive, engine, heavy truck,
off-highway, industrial, ad leasing markets.  Founded in 1904 and based in
Toledo, Ohio, Dana operates facilities in over 30 countries and employs more
than 50,000 people.  The company reported record sales of $8.3 billion in
1997.
    Dana's Internet address is http://www.dana.com