Presidential Changes at Volvo Cars of North America
9 June 1998
Presidential Changes at Volvo Cars of North AmericaROCKLEIGH, N.J., June 9 -- Effective September 1, Helge Alten, president and CEO of Volvo Cars of North America, has been appointed managing director for Volvo Event Management UK. In this position, he is responsible for structuring the newly acquired Volvo Ocean Race, formerly known as the Whitbread, which is one of the most followed sporting events worldwide. Mr. Alten spent nearly three years leading VCNA, the largest Volvo car company outside of Sweden. His term was one of dramatic change including the restructuring of the VCNA field and support organizations and extensive market area and franchise development initiatives resulting in increased volumes and improved customer satisfaction. During this time, VCNA also reacquired ownership of its finance company, Volvo Finance of North America. "As the event's new owner, Volvo has asked me to apply my restructuring and organization skills over the next four years to increase the impact and commercial success of this great sailing event," Mr. Alten explains. "Since I am an avid sailor, the position is even more attractive." Hans-Olov Olsson, currently president of Volvo Cars Europe, is appointed new president of Volvo Cars North America. He will remain a member of the Volvo Car Corporation executive management. Previously, he held positions as Volvo Car Corporation Executive Vice President of Sales and Marketing and President of Volvo Cars Japan. Wolff Huber, currently president of Volvo Deutschland based in Cologne, Germany, will become president of Volvo Cars Europe. His successor in Germany has not yet been appointed.