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Dodge Teams With Harley-Davidson to Benefit MDA

5 June 1998

Dodge Teams With Harley-Davidson to Benefit MDA

    AUBURN HILLS, Mich., June 4 -- It's not every day that the
brand with some of the most distinctive trucks, cars and minivans -- Dodge --
teams up with the world's best-known motorcycle manufacturer.  But when the
brands join efforts at Harley-Davidson's 95th Anniversary party,
the real winner is the Muscular Dystrophy Association.
    The Chrysler Corporation's Dodge Division is the Official Truck
and Ride Route Sponsor for Harley-Davidson's 95th Anniversary celebration.  As
a major sponsor, Dodge will become the first automotive brand to formally
benefit the MDA.
    In this, its first year of involvement, Dodge Division's total projected
involvement with the Muscular Dystrophy Association and Harley-Davidson's 95th
Anniversary is expected to reach $500,000.  Harley-Davidson and its 95th
Anniversary sponsors intend to raise $1.5 million in total contributions to
MDA.
    Dodge has taken on a number of creative fundraising programs:  Dodge/H-D
dealer tie-ins; Viper track rides at the Milwaukee Mile; sales of a poster
featuring Chrysler Harley-Davidson owners and their motorcycles; slot-car
races; and a raffle to win a new Dodge Ram.
    Dodge custom-prepared the Ram to match Harley-Davidson's 95th Anniversary
paint designs, and will raffle it, along with a matching trailer and 95th
Anniversary Harley-Davidson Sportster Custom, to benefit the MDA.  A second
Flame Red Ram will be presented to country singing star Tim McGraw at the
Dodge country music stage at Harley-Davidson's 95th Reunion.
    Also as part of its overall MDA involvement, Dodge will present Jerry
Lewis with a check during his annual Labor Day telethon (Sept. 6-7).  A short
video will also be shown to greater illustrate the level of Dodge's
participation.
    The Chrysler Corporation's Dodge Division is the Official Truck and Ride
Route Sponsor for Harley-Davidson's 95th Anniversary celebration.  Dodge is
partnering with Harley-Davidson dealers to set up "pit stops" along the routes
of each of the five rides.  At these "pit stops," riders will have the
opportunity to rest, eat and service their motorcycles.  In addition, Dodge
will provide a total of 60 trucks and vans to serve as support vehicles along
the five Ride routes, and at the Rally and Reunion in Milwaukee.  Dodge will
also sponsor a sweepstakes for a motorcycle and other joint-logoed
merchandise.