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New Trade Magazine for the Asia-Pacific Auto Industry

3 June 1998

New Trade Magazine for the Asia-Pacific Auto Industry

    LONDON, June 3 -- AutoAsia, the first regional magazine for
the Asian automotive industry, targets executives at vehicle manufacturers and
suppliers right across the Far East.
    "Asia-Pacific was the world's biggest auto production base last year,
accounting for almost a third of global vehicle production, and we're
convinced the time is right for AutoAsia," says publishing director, Steve
Fisher. "Recent economic turmoil in Asia has not changed that view. Just the
reverse, in fact.  The need for an independent regional industry publication
is greater than ever.
    "The economic crisis is changing the rules of the game and Asia's
automotive map is rapidly being redrawn.  Locked-up maker-supplier
relationships are cracking open, restrictions on foreign take-overs are being
lifted and, with local currencies and stockmarkets devalued, there's never
been a better time to invest," says Fisher.
    "Western suppliers now have a golden opportunity to strengthen their
position in the new industrial order that's emerging.  At the same time Asian
companies recognise that, in order to compete, they must break out of national
markets and operate on a regional basis.  Combine these factors with a global
drive towards consolidation and brand positioning and promotion become more
important than ever.
    "Brands have to be built in Asia, for Asia," concludes Fisher.  "With the
launch of AutoAsia, suppliers can integrate their regional print media
campaigns in a single, high quality business-to-business publication."

    AutoAsia Facts
    - circulation of 9,500 copies.
    - average 4.5 readers per copy, for a readership of 40,000+
      executives.
    - 90% of subscribers are involved in formulating their company's
      Asia-Pacific strategy.
    - Subscribers invest an average of 45 minutes reading each
      issue.