Muskegon(R) Brand Retained By Dana World Trade
2 June 1998
Muskegon(R) Brand Retained By Dana World Trade On Engine Components Sold in South AmericaMUSKEGON, Mich., June 2 -- Dana Corporation's World Trade Division has announced that it will retain exclusive use of the Muskegon(R) brand, for engine components sold in South America. The Muskegon name is being retired in the domestic market, and being replaced by the Perfect Circle(R) brand name. Suppliers and customers in South America will benefit from the company's decision to retain the familiar Muskegon name, where it has been prominent for some time. In South America, the Muskegon brand has developed into a product line that is trusted to deliver excellent application coverage and top quality. Dana World Trade decided that it would be beneficial to maintain that presence and identity. Muskegon is part of Dana's Engine Components group. Dana Engine Components provides advanced, synergistic, total systems solutions to engine builders' parts design and sourcing, worldwide. Dana Engine Components combines the strengths and capabilities of Victor Reinz(R) gaskets and sealing products, Perfect Circle(R) power cylinder components and heavy duty camshafts, Wix(R) fi1tration products, and Plumley powertrain components. Dana Corporation is a leader in engineering, manufacture, and distribution of products and services for the automotive, engine, heavy truck, off-highway, Industrial, and leasing markets. Founded in 1904 and based in Toledo, Ohio, Dana operates facilities in over 30 countries and employs more than 50,000 people. The company reported record sales of $8.3 billion in 1997. Dana's Internet address is http://www.dana.com