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Volvo Wins Unique Advertising Honor

21 May 1998

Volvo Wins Unique Advertising Honor

    ROCKLEIGH, N.J., May 21 -- The Clio Awards are among the
oldest and most respected awards in the International Advertising world.
Traditionally, they are presented to advertising agencies for a particular
piece of work or campaign.
    This year, for the first time in the 39-year history of the Clios, an
award was given to an advertiser.  "Advertiser of the Year" honors were given
to Volvo Cars United Kingdom and Volvo Cars of North America.  The awards were
presented in recognition of five years or continuous creative excellence in
print and television.
    On hand at the May 14, 1998 Clio Awards Gala in New York's Alice Tully
Hall were Craig Fabian of Volvo UK and Bob Austin of Volvo Cars NA.  The twin
honors capped off a three hour ceremony, which is attended by the elite of the
advertising world.
    Bob Austin, Director of Marketing Communication for Volvo Cars NA, said it
was a great honor for Volvo to be the first brand ever to receive this
recognition.  "It is not about one ad, or one campaign, but 5 years of
excellent work," he stated.  "It is a tribute to the efforts of all of my
Volvo colleagues and all of our partners at Messner, Vetere, Berger, McNamee,
Schmetterer."
    In both the US and the UK, Volvo has a relatively modest market share, yet
the image of Volvo is powerful, clear, and motivating.  In no small part, the
company's excellent advertising has contributed to this Image.  Virtually
everyone knows that Volvo is known for safety and durability in its cars.
Many much larger automakers envy the clarity of the Volvo brand.