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Manufacturers' News Unveils Interactive Site

20 May 1998

Manufacturers' News Unveils Interactive Site

    EVANSTON, Ill., May 20 -- Manufacturers' News, Inc. (MNI),
today unveiled a new interactive website that allows users to order and
download comprehensive information about U.S. manufacturers.  This
business-to-business site uses cutting-edge web technology to create the
fastest and most accessible industrial data source on the Internet.
    MNI, established 1912, is the nation's oldest and largest compiler of
manufacturers directories and databases, collecting and reporting detailed
information about manufacturing establishments in 35 states.  The new site,
http://www.mninfo.com, features the ability to provide immediate quotes, accept
orders through e-commerce, and download custom data instantly.
    Using a search engine/data retrieval system developed by Career Search,
Needham, Mass., the site provides the ability to sort among MNI's database of
345,000 U.S. manufacturers and their 875,000 executives using different
selection criteria.  Users choose from specific geographic areas, industries
and company sizes and receive instant counts of the manufacturers that meet
their criteria.  Key words and searches by company name, address, executive
name or title can also be entered for more specific results.
    The site immediately calculates a price and accepts credit card orders via
secure e-commerce.  MNI soon plans to offer unlimited access to the database
on a subscription basis.
    The site (http://www.mninfo.com) provides innovative ways to use the
information, shows industry trends and offers success stories of those who
have used the MNI database to increase their revenues.
    "We're excited to provide instant access to our information," says
Thomas Dubin, President of Manufacturers' News.  "Some customers can't
wait until tomorrow to receive their mailing lists or databases.  Now they can
decide to place an order at 1:00 and have their leads by 1:15.  Unlike our
standard products, this site allows people to select and pay for only the
names they need."
    MNI's information details each manufacturing establishment, including
names and titles of key executives, number of employees, annual sales, product
description, SIC codes, phone, fax, website, e-mail, brand names, type of
ownership, year established and more.
    Once downloaded, the records can be imported into contact management or
word processing software, or used to print mailing labels or lead sheets.
    For more information about the site or MNI's products and services,
visit http://www.mninfo.com or call Manufacturers' News toll-free at 888-752-5200.