The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

PROPower Pumps up 76 Gasoline for Cleaner Burning Performance

14 May 1998

New PROPower Pumps up 76 Gasoline for Cleaner Burning, More Powerful Performance

    PHOENIX, May 14 -- 76-brand gasoline is turning pro with
PROpower, a new additive that burns cleaner and helps deliver better pick up
and smoother acceleration.  PROpower is the same additive that professional
NASCAR Winston Cup drivers use when they fill up with 76-brand racing
gasoline, the "Official Fuel" of NASCAR.
    "Just as NASCAR drivers use 76-brand gasoline with PROpower, drivers
everywhere can also rely on 76 gasoline for optimum automotive performance,"
said Bill Shrader, vice president of marketing for Tosco Marketing Company,
owner of 76-brand gasoline and Circle K convenience stores.
    "PROpower contains a unique detergent technology that cleans out deposits
on automotive intake valves and prevents new build up.  And because it reduces
emissions, PROpower promotes cleaner air," Shrader added.
    All grades of 76 gasoline will have the PROpower additive at no additional
cost to the customer.  PROpower will be available starting May 18, 1998, at
all 2,400 76-branded retail sites nationwide.
    A NASCAR-themed PROpower advertising campaign will begin in conjunction
with the launch of the new 76 additive in Arizona, California, Florida, Nevada
and Hawaii.
    76-brand gasoline with new PROpower is just one of the products marketed
by Tosco Marketing Company that has official status with NASCAR.  Circle K was
named the "Official Pit Stop of NASCAR" last month, joining 76 as the
"Official Fuel of NASCAR" and co-branded 76/NASCAR Motor Oil, which is used in
many cars on the NASCAR Winston Cup series.
    Tosco Marketing Company, the retail division of the Stamford,
Conn. - based Tosco Corporation, is responsible for a family of well-known
convenience store and gasoline brands, including Circle K -- the Official Pit
Stop of NASCAR and 76 gasoline -- the Official Fuel of NASCAR.  With
$15 billion in annualized revenues, Tosco Corporation is one of the largest
independent refiners and marketers of petroleum products in the United States.

SOURCE  Tosco Corporation