Pontiac Teams with National Car Rental to Promote Grand Am

14 May 1998
Pontiac Teams with National Car Rental to Promote Grand Am

    MINNEAPOLIS, Minn., May 14 -- Want to rent a loaded all-new
1999 Pontiac Grand Am SE2? There's only one place to do it -- National Car
Rental.
    Pontiac will promote the all-new 1999 Grand Am SE2 through an exclusive
partnership with National Car Rental which is running from May 1 to August 31,
1998.  The Pontiac National Car Rental Promotion will establish National Car
Rental as the exclusive renter of a loaded, all-new 1999 Grand Am SE2.
    As an added bonus, Emerald Club members who buy a Grand Am will receive a
special purchase offer. "Our renters will love having exclusive access to this
car," said Bob Dimmick, National's Corporate Vice President of Marketing.
"It's a great car to drive and we believe it will help us attract new
customers to our Emerald Club and Emerald Aisle service."
    "National is the right place for this car because Grand Am buyers are
frequent travelers," said Jim Bunnell, Brand Manager for the Pontiac Grand Am.
"With this promotion we are bringing together a superior car and the superior
service National provides."
    National Car Rental will be the only place to rent a loaded 1999 Grand Am
SE2. The sportscar will come complete with a 3400 V6 engine and all of the
available options performance-oriented drivers expect including a leather
interior and CD player. National Car Rental customers will be able to rent it
at most Emerald Aisle locations (when available).
    When an Emerald Club member buys a 1999 Pontiac Grand Am, the member will
receive a free SmartCare(R) two-year maintenance package valued at $395.
    As part of the special offer, Grand Am will be featured in promotional
materials used in National communications to the trade and to consumers during
the promotional period.
    Today, when customers call their travel agent or National's toll-free
number, 800-CAR-RENT, they can reserve a car at any one of nearly 3,000
locations in 132 countries. National rents cars in the United States, Canada,
Europe, Latin America, the Caribbean and the Pacific and with Nippon in Japan.

SOURCE  National Car Rental