---

Innovative New Technology Makes Spring Detailing Easier For Motorists

14 May 1998

Innovative New Technology Makes Spring Detailing Easier For Motorists

    DANBURY, Conn., May 14 -- In time for spring, here's the
first premium car wax system that cuts waxing time in half.(A)  Revolutionary
new Prestone Bullet Wax comes in its own built-for-speed applicator that's
taking the appearance industry by storm.  For those who like gadgets and love
that like-new shine, but hate spending hours waxing, Bullet Wax is the answer.
    The secret to Bullet Wax's speed-shine is its special patent-pending
applicator.  With an ergonomic design and an instinctive, natural feel, the
Bullet applicator is the near-perfect tool for waxing a car.  The
professional-quality Prestone Bullet Wax system includes a bottle, "trigger"
applicator and sponge, all in a single unit.  With the push of a button, just
the right amount of Bullet Wax is released through an opening in the soft foam
pad.  Then, without changing hands, you use the system's sponge to apply the
wax in an even layer.  With no bottle and no rag, Bullet Wax glides on in
literally half the time of conventional application.
    The typical sponge or rag can be messy and can make application uneven,
because the greatest pressure is applied under your fingers.  But the Prestone
Bullet Wax applicator provides a stable, even base for the sponge. Moreover,
with the comfortable, easy-to-hold grip, you can hold the product in any
position.  The Prestone Bullet Wax system makes it easy to get a professional
shine, every time.
    "An exacting blend of advanced wax components enable Bullet Wax to deliver
a high intensity gloss and deep finish.  We then created the proprietary
application system to improve the way you apply the wax," Says Brian Holliday,
Prestone Director of New Products.

    Each container of Bullet Wax contains enough wax for up to three cars.

    Story ideas: Gift Idea - Bullet Wax makes a great gift for new motorists
(grads with new cars) or Father's Day.

    Take the "All the Shine in Half the Time" challenge.  Wax a few cars and
see which takes longer.

    Based in Danbury, Connecticut, USA, Prestone Products Corporation is a
wholly-owned subsidiary of AlliedSignal Inc.  Prestone Products manufactures
and markets the nation's #1-selling antifreeze and over 60 other quality car
care products under the Prestone(R) brand name.
    NOTE(A): Based on actual speed tests at Prestone's R&D lab

SOURCE  Prestone Products Corporation