Rockwell Automation and Chrysler Demonstrate Breakthrough Design and Manufacturing Technology -- Automotive Control System Engineering Time to be Slashed by Over 50 Percent
12 May 1998
Rockwell Automation and Chrysler Demonstrate Breakthrough Design and Manufacturing Technology -- Automotive Control System Engineering Time to be Slashed by Over 50 PercentIn the Future, Manufacturers will be Able to Design a Product and Simulate its Site of Manufacture all on Computer, Thereby Bringing Products to Market Faster and with Less Cost than Ever Before MILWAUKEE, May 11 -- Chrysler Corporation and Rockwell Automation demonstrated today software that will in the near future allow manufacturers to not only design a product on a computer, but also automatically generate the control code software and machine diagnostics necessary to run the machines that build the products. This generated software could then be used to accurately simulate how that product will be built. This software will reduce an engineering process that now takes years, in some instances, down to a matter of a few months or weeks. The implication is that manufacturers in many different industries will be able to use this technology to bring products to market faster and at less cost than ever before because a time-consuming and difficult part of the engineering process will have become automated. While the new Rockwell Automation software will not reach the general manufacturing market for at least 18 months to two years, Chrysler and Rockwell Automation offered a "proof-of-concept" work cell demonstration on the day prior to the International Automotive Manufacturing Conference and Exposition, May 12 - 14, in Detroit. Other partners in the development project and proof of concept demonstration included Dassault Systemes, Deneb, and P.I.C.O. The new software has two critical benefits for automated control systems. First, it automates the design of software programs that run the production machines, thus saving a significant amount of time and increasing consistency and quality. Second, it allows designers to simulate whole plants or processing lines using the actual machine software, something that has never been done before. Designers will be able to determine the effectiveness of the software and will be able to quickly make any required improvements. Computer simulation of the process will help optimize manufacturing productivity before the first brick for a new plant is ever laid or a new machine ordered. This breakthrough will help ensure faster, more trouble-free start-up of a new manufacturing line. It also will help to reduce waste and improve product quality. In 1996, Chrysler and Rockwell Automation entered into a five-year business relationship that, for the first time, brought an automation controls company into the design phase of a new car. Chrysler's goal was to share advanced technology much earlier in the process in order to reduce time spent to design, debug, and start up an automation control system. The joint proof-of-concept demonstration is the outcome of more than two years of collaboration to reach Chrysler's goal. Being the inaugural user of this technology gives Chrysler a significant competitive advantage -- first to market increases the potential for sales dominance. While this technology will go first to Chrysler, Rockwell Automation will subsequently be free to market it to a wide range of manufacturers in various industries. "As a means of helping Rockwell Automation grow in Europe and in Asia, not to mention in North America, I'd say this is going to be very important to us," said Jodie Glore, president and chief operating officer, Rockwell Automation. "The value this software offers in terms of bringing products to market faster is unequaled. It will be a powerful means of differentiating Rockwell Automation from competitors." Glore also stated that when this software is available, it will be compatible with Rockwell Automation control system hardware products, which will help speed its adoption. No costly or long design-time hardware has to be specially made. Rockwell Automation has devoted the services of 12 to 14 scientists at facilities in the U.S. and Europe for the last two and a half years on this project. "The efforts of all the partners contributed to this milestone," Glore said. "It wasn't Rockwell Automation alone, or Chrysler, or Dassault, Deneb, or P.I.C.O. It was a unified endeavor that left parochial concerns at the door. Partnering is as much a trend of the future as is this new technology." Rockwell Automation brings together leading brands to provide a broad range of automation solutions that include Allen-Bradley, Reliance Electric, Dodge and Rockwell Software. For more information about Rockwell Automation and its products and services, point your web browser to http://www.automation.rockwell.com Rockwell is a global electronic controls and communications company with leadership positions in industrial automation, avionics and communications, semiconductor systems, and electronic commerce, with fiscal 1997 sales of approximately $8 billion and 48,000 employees. Rockwell's world headquarters is located in Costa Mesa in Orange County, Calif. SOURCE Rockwell Automation