RoadTrac Hires Edelman as Investor Relations and Public Relations Counsel
6 May 1998
RoadTrac Hires Edelman as Investor Relations and Public Relations CounselROSWELL, Ga., May 6 -- RoadTrac, LLC, today announced Edelman Financial Worldwide in New York and Edelman Public Relations Worldwide in Washington D.C. as its strategic counsel for investor relations and public relations. Acting as its investor relations and public relations team, Edelman will focus on RoadTrac's corporate strategy, corporate image and the Company's relationship with the consumer market, commercial market and financial community. Jeffrey Hamburg, CEO of RoadTrac stated, "This partnership with Edelman will help RoadTrac develop the key messages for its core business, GPS security systems, by establishing a strong relationship with both the consumer and the financial community. With a burgeoning industry such as GPS anti-theft technology, it is always important to remain apprised of all situations within the global marketplace." A leader in Global Positioning System/Geographic Information Systems (GPS/GIS) technology, RoadTrac provides state-of-the-art automotive anti-theft and tracking devices. Through the Ceres and StarGuide systems, RoadTrac offers theft deterrent systems that instantly track stolen or car-jacked vehicles 24 hours-a-day to the consumer and commercial markets. With its partner, ANOVA Technologies, Inc., RoadTrac provides integrated GPS/GIS and Telemetry systems for the field service and transportation industries. This release contains forward-looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development and fluctuations in operating results. SOURCE RoadTrac, LLC