Mitsubishi Ad Wins One Show Interactive Award
6 May 1998
CKS Portland Wins One Show Interactive Award for Mitsubishi Motors Online Banner Advertising Campaign
Web Site Traffic Increases 40 Percent
PORTLAND, Ore., May 6 -- CKS Portland, a leading Northwest
new media agency, has won the prestigious Silver Pencil Award for their
on-line banner campaign for Mitsubishi Motors ( http://pdx.cks.com/oneshow ),
and was a finalist for the overall site (http://www.mitsucars.com) at the first
annual One Show Interactive Awards. The One Show Interactive Awards, held in
New York City on April 23, recognize creative excellence in new media. They
now join the prestigious One Show Awards, regarded as one of the most
prominent awards by the advertising community.
Traute Winters, Manager of Corporate and Interactive Marketing for
Mitsubishi Motors said, "The growth of the Internet has changed the way we do
business. As consumers increasingly turn to the Internet in the automotive
shopping process, we are challenged to create greater value for our customers
on-line." She added, "CKS has helped us achieve this, and we are particularly
excited about the award as it comes from one of the most prestigious and
discriminating shows in the advertising community."
"The Internet provides a wealth of information for consumers who want to
make the best buying decisions," stated Darin Brown, CKS Portland Account
Director. "Mitsubishi truly understands this, and since the inception of
their web site, we've played a large part in making their site an invaluable
tool for their customers. In fact, some of our banner ads from the campaign
generated up to a 40 percent increase in site traffic."
Recently voted one of the top 20 best Internet consulting firms in
Internet Computing Magazine, CKS has been at the forefront of new media
strategy, creative and technical expertise. CKS understands the importance of
integrating today's changing technology to meet the needs of consumers, while
also maintaining the creativity necessary to drive any successful marketing
plan.
Since the launch of Mitsubishi's first web site in 1996, Mitsubishi and
CKS Portland have worked together to provide a greater value for consumers by
creating industry wide standards for design excellence, technical expertise
and usability.
About One Show
The One Show is produced by The One Club in New York City, a non-profit
organization designed to maintain the highest standards of creativity in
advertising.
About CKS Group
CKS Group is a marketing communications company for the
Digital Age. Headquartered in Cupertino, California, the company specializes
in offering a wide range of marketing communication services and technology
solutions that help companies market their products, services and messages.
The company's Portland office is located at 320 SW Oak Street, 2nd Floor, The
Sherlock Building, Portland, OR 97204.
CKS Group is a provider of communication and business programs that
integrate strategic counsel with traditional marketing disciplines, such as
product branding and advertising, as well as advanced technology solutions and
new media, including Internet and Extranet development, database architecture
and enterprise systems integration. CKS clients include Audi, Citibank,
Computer Associates, Fujitsu PC, General Motors, Levi Strauss & Co., MCI,
Royal Caribbean Cruise Lines, Visa, and 3Com.
CKS Group has offices in Cupertino, CA; San Francisco, CA; Portland, OR;
New York, NY; Atlanta, GA; Washington, D.C; Raleigh, NC; Greenwich, CT;
Hamburg, Germany; Munich, Germany; Vienna, Austria; and Zurich, Switzerland.
The Company is located on the World Wide Web at http://www.cks.com.
Certain of the statements set forth in this news release are forward
looking statements including recent new accounts, strategic direction and
market opportunities. Actual results could differ materially from those set
forth, or contemplated in these forward-looking statements. Important factors
that could cause such actual results to differ materially include the
establishment or loss of key client relationships, the development of the
market for new media, the success of the Company's business acquisition
strategy, the uncertain adoption of the Internet as a medium of commerce and
communications and other risks. Investors are encouraged to read the
Company's reports on Forms 10-Q and 10-K filed with the Securities and
Exchange Commission, particularly the risk factors and "Factors Affecting
Operating Results" set forth in those reports.
SOURCE CKS Group