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Lithia Motors Reports Q1 Revenue

6 May 1998

Lithia Motors Reports Revenue Growth of 167% and 21 Cents EPS for the First Quarter of 1998

    MEDFORD, Ore., May 6 -- Lithia Motors, Inc.
today released additional first quarter 1998 information.  Revenues increased
167.3% to $146.2 million in the first quarter of 1998 from $54.7 million in
the first quarter of 1997.  Net earnings rose 33.3% to $1.52 million compared
to $1.14 million in the first quarter of 1997 or $0.21 per share on
7.4 million shares outstanding vs. $0.16 per share on 7.2 million shares in
the same quarter of 1997.
    Chairman and Chief Executive Officer, Sid DeBoer, stated, "We are pleased
to have once again posted results in excess of Wall Street expectations,
despite the first quarter traditionally being our seasonally slowest quarter
of the year.  The new Dodge and Ford trucks and the Toyota car products are
being particularly well-received by consumers.  We've continued to accomplish
the growth rates we set out to achieve with the 31% increase in earnings per
share."
    New vehicle sales increased by 201.7%, used vehicle sales increased by
120.0%, and other operating revenue increased 197.1%. Lithia sold 3,422 new
vehicles and 3,027 retail used vehicles during the quarter compared to
1,197 and 1,450, respectively, during the first quarter of 1997.  This
represents year-on-year unit increases of 185.9% and 108.8%, respectively.
The average selling prices of new vehicles increased by 5.5% to $21,890 and
retail used vehicles by 4.4% to $12,649.
    Revenue benefited from a combination of 9.9% same-store growth and the
inclusion of 15 locations in California and Nevada acquired since March 1997.
The 9.9% same-store growth breaks down into a 10.4% increase in vehicle sales
and a 5.9% increase in other revenue, which includes the highest margin
products of service, parts, finance fees and insurance.  New vehicles
same-store sales growth was 16.4%.  Finance penetration increased to 73% for
the quarter compared to 72% last year.  The trend towards strong new car sales
and flat used car sales continued in the first quarter its manufacturer
incentives increased the attraction of new vehicles relative to used vehicles.
Lithia's gross margins on new and used vehicles continue to be at roughly the
same level.
    Total gross margin was 15.5% in the first quarter of 1998 vs. 16.4% in the
first quarter of 1997 as Lithia has added multiple stores that do not yet
operate at the gross margin levels achieved at Lithia's core stores.  The
average U.S. dealership posted a 12.9% gross margin through November
1997, according to the National Auto Dealers Association.  The sales and
general administration expense ratio improved from 12.8% to 12.3% of sales in
the first quarter of 1998 as economies of scale and other efficiencies are
realized versus the same period of 1997, resulting in an earnings before
interest, tax, depreciation and amortization (EBITDA) margin of 3.3%.
    Sid DeBoer commented, "We continue to be reassured by the number of
attractive dealerships available for purchase as the $670 billion retail auto
industry continues to consolidate.  We remain the leading public consolidator
on the West Coast."
    During the first three months of 1998, Lithia announced and completed the
acquisition of five "fill-in" locations in its existing markets.  These five
locations now operate as Lithia Nissan of Fresno and Lithia Jeep/Hyundai in
Fresno, California, Lithia Nissan and BMW in Medford, Oregon, Lithia's
Donnelly Volkswagen in Reno, Nevada and Lithia Jeep in Bakersfield,
California.
    On May 1, 1998, Lithia Motors successfully completed the sale of
3.0 million newly-issued shares of its Class A Common Stock in a public
offering at a price of $14.50 per share.  The proceeds will be used primarily
to acquire additional automotive dealerships.  Lithia is the first public
automotive retailer to complete a follow-on offering of its shares.
    This press release includes forward-looking statements, which management
believes are a benefit to shareholders.  These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors, manufacturer approval, and others set forth from
time to time in the company's filings with the SEC.

    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)
    (Unaudited)

    Three months ended March 31                       1997         1998

    New Vehicle Revenue                              $24,829     $74,908
    Used Vehicle Revenue                              22,641      49,801
    Other Operating Revenue                            7,234      21,489
    Total Operating Revenue                           54,704     146,198
    Cost of Sales                                     45,755     123,474
    Gross Profit                                       8,949      22,724
    SG&A Expense                                       6,999      17,916
    EBITDA                                             1,950       4,808
    Depreciation & Amortization                          169         498
    EBIT (Operating Profit)                            1,781       4,310
    Interest Expense (net)                              (82)       1,844
    Pre-Tax Profit                                     1,863       2,466
    Income Tax                                           719         948
    Income Tax Rate                                    38.6%       38.4%
    Net Profit                                         1,144       1,518
    Shares Outstanding                                  7.2m        7.4m
    EPS                                                $0.16       $0.21

    Unit Sales:
     New                                               1,197       3,422
     Used - Retail                                     1,450       3,027
     Used - Wholesale                                  1,029       1,952

    Average Selling Price:
     New                                             $20,743     $21,890
     Used - Retail                                   $12,112     $12,649
     Used - Wholesale                                 $4,936      $5,898

    LITHIA MOTORS, INC.
    Balance Sheet Highlights
    (in Thousands of Dollars)                        Period        Period
                                                      Ended        Ended
                                                  December 31,   March 31,
                                                      1997          1998

    Cash & Cash Equivalents                          $18,454     $14,181
    Inventory                                         89,845     123,107
    Total Current Assets                             119,887     149,802
    Other Assets                                      46,639      58,667
    Total Assets                                     166,526     208,469
    Floorplan Notes Payable                           82,598      94,642
    Total Current Liabilities                         96,016     108,917
    Long-Term Debt                                    24,242      50,867
    Other Liabilities                                  8,391       8,288
    Total Liabilities                                128,649     168,072
    Shareholders Equity                               37,877      40,397
    Total Liabilities & Shareholders Equity          166,526     208,469

SOURCE  Lithia Motors, Inc.