Jaguar Posts April Sales
5 May 1998
Jaguar Posts Best Start to Year
MAHWAH, N.J., May 5 -- Jaguar Cars today reported its
strongest start ever in the United States. Year-to-date sales of 7,068 cars
improved 17 percent compared with the same period a year ago and were up
4 percent over Jaguar's previous best four-month start in 1986.
U.S. new car sales of 2,005 in April increased 32 percent compared with
the same period last year. Sports car sales for April totaling 596 set a
record for the month and were up 1.5 percent over last April's record. Sedan
sales for the month totaled 1,409, an increase of 50.7 percent compared with
April 1997, reflecting the continued strong demand for the XJ Series.
"We're very pleased with our strong start to the year," said Michael H.
Dale, president of Jaguar Cars North America. "The fact that our sales have
improved month-over-month this year is a positive sign that customers are
finding exactly what they are looking for in our showrooms -- cars that offer
the magic Jaguar combination of luxury and performance."
Jaguar introduced its award-winning AJ-V8 engine in its sedans for the
1998 model year. In addition, the cars' elegant wood and leather interior was
redesigned to accommodate upgrades such as side airbags. Despite equipment
additions to both its sedans and sports cars for 1998, the U.S. company
maintained 1997 suggested retail prices.
APRIL U.S. NEW-VEHICLE RETAIL SALES
XJ6/8 XJ6/8 VDP XJR XJ12 4-Door
L
April 98 596 245 413 155 0 1,409
April 97 338 271 281 43 2 935
change 50.7%
XJS XJS XJS XJS XK8 XK8 2-Door TOTAL
Cpe 12 Cpe 6 Cnv 12 Cnv 6 Cpe Cnv
April 98 0 0 0 0 57 539 596 2,005
April 97 0 0 1 2 96 488 587 1,522
change 1.5% 31.7%
YTD U.S. NEW-VEHICLE RETAIL SALES
XJ6/8 XJ6/8 VDP XJR XJ12 4-Door
L
98 YTD 1,936 1,077 1,530 514 0 5,057
97 YTD 1,024 1,429 949 205 40 3,647
change 38.7%
XJS XJS XJS XJS XK8 XK8 2-Door TOTAL
Cpe 12 Cpe 6 Cnv 12 Cnv 6 Cpe Cnv
98 YTD 0 0 0 0 246 1,765 2,011 7,068
97 YTD 0 0 3 40 422 1,914 2,379 6,026
change -15.5% 17.3%
APRIL CANADIAN NEW-VEHICLE RETAIL SALES
XJ6/8 VDP XJR XJ12 4-Door
April 98 28 29 15 0 72
April 97 35 42 11 1 89
change -19.1%
XJS XJS XJS XJS XK8 XK8 2-Door TOTAL
Cpe 12 Cpe 6 Cnv 12 Cnv 6 Cpe Cnv
April 98 0 0 0 0 11 37 48 120
April 97 0 0 0 0 16 32 48 137
change 0% -12.4%
YTD CANADIAN NEW-VEHICLE RETAIL SALES
XJ6/8 VDP XJR XJ12 4-Door
98 YTD 127 147 53 0 327
97 YTD 78 100 27 1 206
change 58.7%
XJS XJS XJS XJS XK8 XK8 2-Door TOTAL
Cpe 12 Cpe 6 Cnv 12 Cnv 6 Cpe Cnv
98 YTD 0 0 0 0 32 89 121 448
97 YTD 0 0 0 0 32 98 130 336
change -6.9% 33.3%
Notes: Amounts not adjusted for differing number of selling days, if
applicable.
VDP = Vanden Plas
SOURCE Jaguar Cars