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PROVIDATA Announces Global Automotive Market Research Capabilities

5 May 1998

PROVIDATA Announces Global Automotive Market Research and Competitive Intelligence Capabilities

    SOUTHGATE, Mich., May 5 -- PROVIDATA, a leading automotive
component market research firm, announced the expansion of its automotive
market research and competitive intelligence services.  "The automotive
supplier globalization and consolidation trends have led to an increased need
for accurate competitive intelligence and market research information," said
Scott D. Upham, PROVIDATA's president.  PROVIDATA provides proprietary
consultation to its global automotive component suppliers clients, including:

    -- Coverage of emerging markets: South America, East Europe, India, Africa
       and ASEAN region
    -- Competitive intelligence, assessment and benchmarking
    -- Component market share & platform sourcing analyses
    -- Market entry analyses
    -- Market penetration strategies
    -- Market research surveys (phone, fax, mail and personal interviews)
    -- Market size/segmentation analyses
    -- Merger & acquisition/joint venture/partnering assessments and candidate
       prospecting
    -- Product decision dynamics -- benefits, features and price

    Competitive Intelligence -- Automotive Component Supplier Profiles
    PROVIDATA is experienced in data collection and in-depth analysis of
competitive intelligence on vehicle manufacturers and Tier OEM/Aftermarket
suppliers.  PROVIDATA's detailed profiles contain critical competitive
intelligence data on automotive component suppliers, including:

    -- Current/future market strategies and market position
    -- Competitive strengths, core competencies, weaknesses, opportunities and
       threats
    -- Customer relationships
    -- Product technology levels
    -- Business operations by region, including production operations,
       employment levels, union affiliations, joint ventures and current
       business by vehicle platform
    -- Detailed financial analysis including sales projections, market value,
       key ratios and revenue projections
    -- Profiles of corporate executives
    -- Research & development activities, including staffing levels and
       projects under development.
    -- Legal issues, including lawsuits, recalls, patents and product licenses
    -- Potential market events, possible merger & acquisition scenarios and
       potential product mix changes.

    PROVIDATA provides affordably priced products and services to the global
automotive industry, including proprietary research reports, competitive
intelligence analyses, Windows-based component databases and multi-client
automotive studies of the 4WD, airbag, chassis, interior, exterior,
electronics and component sectors of the global automotive industry.
    To inquire about PROVIDATA's automotive consulting or market research
studies, please contact us at 734-281-0200, via fax at 734-281-7535 or via
e-mail at PROVIDATA@aol.com.

SOURCE  PROVIDATA