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Harley-Davidson Announces Dividend and Shareholder Meeting Results

4 May 1998

Harley-Davidson, Inc. Increases Dividend and Announces Results of Annual Shareholder Meeting

    MILWAUKEE, May 4 -- Harley-Davidson, Inc.
announced today that its Board of Directors approved a quarterly cash dividend
of $0.04 per share, payable June 26, 1998 to shareholders of record June 16,
1998.  This represents a 14 percent increase over prior quarterly dividends,
and is the sixth consecutive annual increase.  The Company currently has
152.0 million shares of common stock outstanding.
    At its Annual Shareholder Meeting, the Company also announced that all
items to be voted upon by shareholders were approved:  the re-election of
Barry K. Allen (executive vice president of Ameritech Corporation), Richard I.
Beattie (partner and chairman of the executive committee of Simpson Thatcher &
Bartlett) and Richard G. LeFauve (president of GM University and senior vice
president of General Motors Corporation) as members of the Company's Board of
Directors, with terms expiring at the Company's 2001 Annual Meeting, and;
ratification of Ernst & Young as the Company's independent auditors for
calendar year 1998.
    In accordance with the Company's mandatory retirement policy for members
of the Board of Directors, Vaughn L. Beals, Jr. retired from the Board.
According to Jeffrey L. Bleustein, Harley-Davidson, Inc. president and chief
executive officer, "Vaughn's contributions are immeasurable.  His courage and
leadership ensured the Company's survival during the 1980's and established
the foundation for the success we enjoy today."  Mr. Beals joined
AMF/Harley-Davidson in 1975.  He led the management buy-out of Harley-Davidson
from AMF in 1981 and subsequently guided the Company back to public ownership
in 1986.  Under his leadership as chief executive officer from 1981 to 1989,
Harley-Davidson revitalized its manufacturing capabilities and became a
recognized leader in the motorcycle industry.
    Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories, apparel, and general merchandise.  Buell
Motorcycle Company produces sport and sport-touring motorcycles.  Eaglemark
Financial Services, Inc. provides wholesale and retail financing, insurance
and credit card programs to Harley-Davidson dealers and customers and similar
programs for other leisure products manufacturers.

SOURCE  Harley-Davidson, Inc.