SLP Introduces High Performance GTX Ram Air
4 May 1998
SLP Introduces High Performance GTX Ram AirTROY, Mich., May 4 -- SLP Automotive Group today introduced the newest addition to its growing family of high performance vehicles, GTX Ram Air. Available from Pontiac-GMC dealers in select markets across the country, SLP's GTX Ram Air is based on the Pontiac Grand Prix and is set apart from the competition by its distinctive appearance, best-of-class performance and outstanding handling. The GTX package can be added on all Grand Prix SE, GT and GTP models. The GTX Ram Air package is offered direct to the dealer from SLP and features a composite hood with twin scoops, underhood forced air induction system, special exterior badges and key fobs. The combination of SLP's trademark functional hood and underhood induction system increases engine output by ten horsepower on GTXs equipped with the 3800 V6 engine, and adds five horsepower on the 3100 V6. Consumer Reaction "So far, in the three test markets where GTX is available, the response has been fantastic. In metro Chicago and Detroit, for example, we've received hundreds of telephone calls from enthusiasts who have either purchased a Grand Prix and now want SLP to retrofit the package, which we'll gladly do, or they've ordered a new Grand Prix and want the dealer to send the car to us for the package," noted Reg Harris, SLP marketing director. In addition to its operations in Illinois and Michigan, SLP produces GTX in Charlotte, NC. "Preliminary feedback indicates customers love GTX's aggressive styling and really appreciate the performance and handling enhancements. Dealers see a real benefit in being able to ship vehicles direct to SLP for modification and then receive GTXs within a few days," Harris said. GTX Ram Air Options For enthusiasts who demand even more, SLP's optional Performance Exhaust System adds another ten horsepower. That translates into 260 total horsepower when the GTX package and the optional exhaust are added to Grand Prix equipped with the supercharged 3800 V6 engine. (The supercharged V6 engine is standard equipment on Pontiac's Grand Prix GTP model.) Other GTX-specific options include: 17" Michelin Pilot Series tires mounted on six-spoke 17" x 7" aluminum wheels; Castrol "Syntec" High Performance Lubricants Package which features Castrol's "Maximum Protection" 500,000-mile engine limited warranty; power sunroof and a custom car cover. Buyer Profile The first wave of GTX buyers are largely professionals who have higher income and education levels than traditional purchasers of mid-size coupes and sedans. More importantly, these buyers are car enthusiasts who demand best-in-class performance and handling but still appreciate the practicality of four doors. (GTX package and options can also be added on two-door Grand Prix SE, GT and GTP models.) According to Jim Bechtell, new car sales manager at Somerset Pontiac in Troy, "We've already sold five GTXs, and that's because our customers want an alternative to the much higher priced foreign competition, such as the BMW 540i and Mercedes E430. Price/Value "Our typical GTX Ram Air is heavily contented and has a total-vehicle MSRP of $28,000, which is $20,000 less than the cost of the BWM 540i or Mercedes E430. However, in terms of quality, technology, features and performance, we believe GTX ranks right up there with its European counterparts," noted Bechtell. The GTX base package has a $2,499.00 MSRP and along with the additional SLP options are covered by SLP's three year/36,000-mile limited warranty. For ordering information on the GTX package, contact your local Pontiac dealer or call SLP at 1-800-533-5673. SOURCE SLP Automotive Group