Moto Guzzi and Piaggio Agreement for Motorcycle Engine Development
30 April 1998
Moto Guzzi S.p.A. and Piaggio Complete Agreement For Motorcycle Engine Development and ManufactureTrident Rowan Group, Inc. Continues Efforts to Build Value at Moto Guzzi SOMERSET, N.J., April 29 -- Trident Rowan Group, Inc. today announced that Moto Guzzi S.p.A. -- the company's Italian-based subsidiary that manufactures high-performance motorcycles -- has signed an agreement with Piaggio S.p.A. for the development and manufacture of four stroke engines for new motorcycles being developed by Moto Guzzi specifically for urban transport and "sports" applications. As part of this agreement, Moto Guzzi will acquire the tools and drawings for a 600 cc monocylinder engine, which Moto Guzzi will manufacture in-house. In addition, Piaggio will supply Moto Guzzi with medium capacity scooter engines which Piaggio will manufacture for Moto Guzzi's account from November 1999-the planned delivery date of the first of such engines-until 2004. "This is a decisive step in the direction of the planned expansion of Moto Guzzi's product range," stated Oscar Cecchinato, Chief Executive Officer at Moto Guzzi, "designed to increase the competitiveness of our trademark in the new millennium. This agreement gives the Mandello business another key element in its plans for innovative products, which will allow Moto Guzzi to reenter market segments in which in the past it was the undisputed market leader." "The agreement between two prestigious trademarks such as Piaggio and Moto Guzzi is extremely positive for two reasons," confirmed Lucio Masut, Head of Motor Development at Piaggio. "From one side it confirms the validity of the strategic choice of Piaggio as a motor producer offering advanced technology and competitive prices. From the other side, it is important for the Italian two-wheeled vehicle industry, demonstrating how industrial collaboration can give rise to the challenge of creating an "all Italian" product capable of competing with the leading producers in the world." Moto Guzzi, which is now entering its 76th year of operation, is well recognized for the manufacture and sale of high-performance, mid-to-large motorcycles and engines. "Our agreement with Piaggio," commented Mark S. Hauser, President and CEO at Trident Rowan Group, "represents a significant strategic alliance that can enable Moto Guzzi to leverage its strong reputation and renown in market niches that are rapidly growing and present high sales volume potential." Continued Howard E. Chase, Chairman of Trident Rowan Group, Inc., "Moto Guzzi's partnership with a company as prestigious as Piaggio further underscores the industry's excitement level and confidence in Moto Guzzi's strategic direction and recent achievements." SOURCE Trident Rowan Group, Inc.