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Auto Trader(R) Online Claims 3,600 Sales a Month

27 April 1998

Auto Trader(R) Online is Moving 3,600 Vehicles for Consumers Every Month!

    NORFOLK, Va., April 27 -- According to its customer survey,
Auto Trader(R) Online (http://www.traderonline.com) is selling around 3,600 cars per
month for consumers across the United States.  (The figure doesn't take into
account the number of sales resulting from the inventory listings of the
15,000 automobile dealers present on Auto Trader(R) Online).
    "We're bringing about thirty-six hundred pairs of private-party buyers and
sellers together on our website each month.  At an average sales price of
$8,000, that's over twenty-eight million dollars a month in private-party used
car sales we're facilitating!" claims Mike Mastrullo, Product Manager for Auto
Trader Online.
    Auto Trader Online, home of the world's largest used car database on the
Internet, has 500,000 used cars for sale on its website today.  The site has
approximately 1 million visitors doing 4 million vehicle searches every month.
    Trader Online (http://www.traderonline.com) has a complete internet presence with
twenty internet sites covering the automotive, aircraft, boat and yacht, big
truck, motorcycle, RV, heavy equipment, collector car and general merchandise
categories.  All can be accessed through http://www.traderonline.com.  Trader Online
and its parent company, Trader Publishing, are headquartered in Norfolk, VA.
With local sales offices in over 90 U.S. cities, Trader's 330 print
publications are distributed through approximately 150,000 distribution points
in 32 states.  Trader Publishing's weekly circulation exceeds 3.5 million.

SOURCE  Auto Trader Online