Frost & Sullivan: Info Crucial to Changing Automotive Aftermarket
27 April 1998
Frost & Sullivan: Information is Crucial to Market Players in the Changing Automotive Aftermarket
NEW YORK, April 27 -- The saying used to be "the only way to
survive in the automotive aftermarket is by doing something your customer
cannot." Now, the only way to survive and prosper in the aftermarket is by
doing everything better than the competition. The automotive aftermarket has
taken advantage of the relatively calm economic waters the U.S. has enjoyed
over the past several years to roil the currents with consolidation and fierce
competition. With the various segments of the aftermarket in a state of flux,
it is more important than ever to know what consumers want and when they need
it.
Frost & Sullivan ( http://www.frost.com/conferences ) seeks to provide strategic
direction to the various players in the automotive aftermarket by assembling
the industry's foremost leading authorities for its Twenty-Fourth Annual
Automotive Aftermarket Industry Conference, July 21-22, 1998, and its Market
Engineering management seminar, July 20, 1998. Long regarded by industry
players as THE aftermarket conference, this not-to-be-missed event is
specifically designed for companies in the automotive aftermarket to provide
information that will help improve your company's bottom line for years to
come.
With formal presentations, panel discussions, roundtable discussions,
consulting sessions and ample opportunity for networking, this conference
provides an excellent opportunity to learn how others in the industry are
structuring their programs and successfully growing their companies.
Successful strategies, pitfalls to avoid and market opportunities will be the
focus of the conference.
Key speakers from such industries as automotive parts manufacturing,
automotive retailers, wholesalers and distributors, retail chains, trade press
publishers, management consultants and new entrepreneurs will share their
experience and knowledge. Tony Datillo, vice president of The Dana
Corporation, will give the keynote address on the first morning, "Automotive
Aftermarket Overview," where he will describe the factors that are currently
changing the aftermarket.
Part of many large companies' growth strategy is to spin off their auto
components groups to aftermarket programs. In his presentation, "Building and
Maintaining Profitable Aftermarket Programs," David Peace, director of global
aftermarket operations at Visteon Automotive Systems, will discuss how a
subsidiary of a large company can build a successful aftermarket program in
such a competitive environment.
Paul Baffico, president of Sears Automotive, will give the second day's
keynote address, "Retail Consolidation." Consolidation is currently the
biggest trend in the aftermarket. Baffico will discuss whether there is room
for the Mom and Pop retailers when monstrous chains have so much flexibility.
Although the global market is growing, it is at the mercy of many forces,
such as IMF, EEC, EMU, FTAA, OPEC, WTO, ASEAN, NATO, NAFTA, Group of 7, and
the Global Warming Treaty. In his presentation, "Global Growth - Emerging
International Markets," Aftermarket Business Editor-In-Chief John Battle will
describe these forces that are shaping the world and the global auto market.
The conference will be preceded by an intense, full-day Market Engineering
workshop, "Growth in the Automotive Aftermarket: Utilizing the Market
Engineering System to Accelerate Growth and Identify Market Opportunities,"
July 20, 1998. Led by David Frigstad, chairman of Frost & Sullivan, this
seminar covers the Market Engineering system and how you can use this system
to identify opportunities to keep your company growing faster than competitors
and the market. It is a systematic, measurement-based system which integrates
market challenges, company goals, market research, marketing strategy,
implementation and monitoring into a practical and useful methodology that can
benefit each and every department in a company.
Both the conference and the seminar will be held at the Inter-Continental
Hotel in Chicago, Illinois. As an added bonus, all conference attendees will
receive a complimentary copy of Frost & Sullivan's best-selling training
manual, a practical yet strategic approach to real marketing problems and the
strategies necessary to create a highly profitable sales system in the
automotive aftermarket through measurements of effectiveness that ensure every
project a company undertakes has an impact on their bottom line.
This conference is sponsored by The Dialog Corporation. For more
information on attending, sponsorship, exhibiting, advertising, or future
speaker possibilities, please call or write:
Sales Inquiries: Devin Brown cfsales@frost.com
Press Inquiries: Rachel Putter rputter@frost.com
Frost & Sullivan
90 West Street
New York, NY 10006
Tel: (212) 964-7000
Fax : (212) 619-0831
Or, visit our Web site: http://www.frost.com/conferences
Conference: 2968-06 Date: July 21-22, 1998 Price: $1250
Seminar: 2970-06 Date: July 20, 1998 Price: $750
Conference & Seminar Package: Price: $1850
SOURCE Frost & Sullivan