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Budget Perfect Drive Awards Program is First to the Green

22 April 1998

Budget Perfect Drive Awards Program is First to the Green

        -- Nearly 50,000 Customers Sign up in First Days of Program --

    LISLE, Ill., April 22 -- Golf is hot and so is Budget's
Perfect Drive program.  Since April 1, when Budget first launched its new
frequent renter rewards program, Perfect Drive, nearly 50,000 customers have
signed up to earn free car and truck rentals and merchandise from Callaway
Golf, the nation's premier golf equipment manufacturer.  "The response has
been phenomenal.  Customers love the opportunity to earn points toward a full
set of Callaway Golf clubs," said Sandy Miller, chairman and CEO of Budget
Group, Inc.
    Budget created this premier golf award program based on consumer research
that shows frequent renters are avid golfers and desire top-of-the-line golf
equipment and golf accessories.  So Budget is giving its customers the full
spectrum of golf essentials from the coveted Callaway Golf collection -- from
the Bobby Jones(R) line of putters, Biggest Big Bertha(TM) drivers and the
all-new Big Bertha(R) X-12(TM) Irons to golf bags, hats and other golf
accessories.
    As an introductory offer to its nearly one month old awards program, when
Budget customers join the club, they get the club -- the Bobby Jones BJ-2(TM)
putter, after just five rentals and a minimum of 300 points.  "Arnold Palmer
may have played in more Masters Tournaments, but Bobby Jones actually started
it.  That's why we went for the first and the best, Bobby Jones and Callaway
Golf," said Sandy Miller.  "We're not surprised that the number one car rental
company is scrambling to attempt to mirror our program -- though, not
exactly."
    Perfect Drive is a fully-automated, revenue-based program, which awards
members with one point for every dollar they spend at Budget, including
standard rental charges, fuel purchase options, optional insurance packages,
waivers and taxes, etc.  Budget customers can choose to earn miles in the many
frequent flyer programs in which Budget participates worldwide or earn Perfect
Drive Points.
    Customers can earn Perfect Drive points at over 600 U.S. airport and local
market locations.  Beginning in June, Budget locations throughout Canada also
will award Perfect Drive points.
    Beginning next month, customers can earn Perfect Drive points when they
rent a recreational vehicle or motorcycle from Cruise America, North America's
leading RV rental and sales company, owned by Budget Group.
    Since 1992, Budget has been the official car and truck rental company of
the Ladies Professional Golf Association (LPGA).  Budget also is the
presenting sponsor of the Mercury Titleholders Championship, April 30 - May 3,
at LPGA International in Daytona Beach, Florida.
    Budget Rent a Car Corporation, a wholly owned subsidiary of Budget Group,
Inc. , is one of the world's top three car and truck rental systems.
The Budget system, which operates under the same name worldwide, has more than
3,200 airport and local market locations in over 120 countries and
territories.  Budget has nearly 1,000 corporate-owned and franchised locations
in the United States.  Budget's WorldClass Fleet is comprised of more than 30%
specialty vehicles, ranging from sport utility vehicles, convertibles and
luxury cars to minivans, pickups and motorcycles.

SOURCE  Budget Rent a Car Corporation