---

Mitsubishi Motor Sales of America Announces Corporate Reorganizational Changes

14 April 1998

Mitsubishi Motor Sales of America Announces Corporate Reorganizational Changes

     Company's New Structure Utilizes Cross-Functional Teams in Response
                         to Dealer and Customer Needs

    CYPRESS, Calif., April 14 -- Mitsubishi Motor Sales of
America, Inc. (MMSA) has announced a major reorganization of its Corporate
Planning, Retail Marketing and Product Planning functions.
    "With competition in our industry increasing with remarkable intensity, we
must adapt as an organization to reflect what is happening in the market,"
said Pierre Gagnon, executive vice president and chief operating officer for
MMSA.  "Our ability to succeed depends greatly on our ability to develop new
and perhaps revolutionary ways of thinking about customers, competition,
products, different geographic markets and the structure of our organization."
    Gagnon initiated a review of MMSA's organizational structure through two
basic questions: Was the company organized to be truly market-driven?  Was the
company nurturing the talent of its employees and providing them opportunities
to gain cross-functional versatility?
    Not satisfied that there were affirmative answers to either question,
MMSA's senior management recruited a cross-functional team of employees from
various levels of the company to recommend how MMSA could more effectively
reflect today's market realities through a new organizational structure.
    As a result, several of MMSA's current employees will be tackling new job
responsibilities.  The new vice president of marketing will be Katy Bremer,
formerly director, corporate logistics and distribution.  Frances Oda,
currently vice president of marketing services will become vice president for
logistics, distribution and retail development.  Within the new marketing
organization, Peg Dilworth-Hunt will become director of marketing
communications, which includes advertising, auto shows and promotions.
Ms. Dilworth-Hunt is currently manager, retail strategies.
    "This reorganization is driven by the realities of today's automotive
marketplace as defined by the American consumer," said Gagnon.  "Combined with
the other major change efforts underway at MMSA, we expect the results to be a
company that is more responsive to the needs our dealer network and our retail
customers."
    Mitsubishi Motor Sales of America, Inc., was established in 1982 by
Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
including sporty cars, convertibles, sedans and sport utility vehicles.

SOURCE  Mitsubishi Motor Sales of America