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50th Anniversary Land Rovers Make U.S. Debut at New York Auto Show

9 April 1998

50th Anniversary Land Rovers Make U.S. Debut at New York Auto Show

    NEW YORK, April 9 -- Land Rover North America, Inc. will
unveil to the public limited-edition models of Discovery and Range Rover on
the opening day of the New York Auto Show.  The two unique vehicles were
designed in celebration of the 50th Anniversary of the first Land Rover.
    Charles R. Hughes, President, Land Rover North America, Inc., said, "Land
Rover has covered a lot of ground since the brand was introduced at the
Amsterdam Motor Show on April 30, 1948.  We are proud of that achievement and
proud to offer these very distinctive vehicles.  Our customers have shown
interest in limited-edition models and we believe 50th Anniversary Discoverys
and Range Rovers will meet their high expectations.  These are great looking
vehicles and a fitting testament to the heritage of the Best 4X4 X Far."
    The 1998 Range Rover 4.0 SE 50th Anniversary Edition sports Woodcote Green
paint that adds a golden translucence to the exterior finish, perfect for Land
Rover's golden anniversary.  Walnut leather interior trim with Lightstone
piping, plus  Lightstone carpets and door trim are also featured.  The vehicle
sports special 18-inch "Proline" wheels, 255/55R18 Michelin mud-and-snow
tires, and color-keyed mirrors and front spoiler.  The MSRP on the 275 U.S.
specification vehicles are $59,300.
    The Range Rover was originally introduced in 1970 and is considered by
most to be the vehicle that created the luxury sport-utility segment.  Today,
Range Rover is as technologically advanced as it is luxurious.  Featuring an
advanced air suspension, permanent four-wheel drive, a strong V-8 engine,
traction control and a center viscous coupling, Range Rover offers the unique
combination of Land Rover's legendary off-road ability and a European
performance sedan.
    Land Rover will also offer 500 50th Anniversary Edition Discoverys, also
in Woodcote Green, featuring a Bahama Beige interior with Lightstone piping
and TWR five-spoke sparkle-finish alloy wheels.  It too includes the
harman/kardon audio system among all the comfort and convenience features of
that model.  Pricing has been set at $39,000.
    Discovery was introduced in Europe in 1989 as the vehicle for Land Rover
families.  It was updated in 1994 and exported to the North American market as
the first sport-utility vehicle to feature dual airbags.  Today, Discovery
remains an outstanding value in its segment, with a long list of standard
equipment that includes a V8 engine, automatic transmission, permanent
four-wheel drive, leather interior trim, dual sunroofs and Land Rover's
legendary go-anywhere ability.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly-owned subsidiary of the BMW Group of Munich,
Germany.

SOURCE  Land Rover North America, Inc.