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Ford Announces Second Quarter Retail Incentives

3 April 1998

Ford Announces Second Quarter Retail Incentives

    Great Deals Continue on Some of America's Most Popular New Cars and Trucks

    DETROIT, April 3 -- Ford Motor Company and Ford
Credit have extended the attractive retail cash incentives and finance rate
alternatives that were available at the end of the first quarter on several of
the company's new 1998- and 1997-model cars and trucks.  Customers can apply
cash incentives toward a retail purchase or Red Carpet Lease of eligible
vehicles, or qualified customers can take advantage of reduced finance rates
on retail purchases financed through Ford Credit.  Regional incentives also
may be available and may vary from national incentives.
    Details of the available national incentives follow.  On 1998 models,
effective dates for these incentives are from April 3 through July 2, 1998;
effective dates for 1997 models are April 3 through June 2, 1998.

                                     Retail     Reduced Finance Rate As Low As
                                      Cash   OR 36-Mos.   48-Mos.    60-Mos.

    1998 Models
    Escort, ZX2 and Tracer            $1,000     1.9%       2.9%       4.9%
    Contour* and Mystique              1,000     1.9        2.9        5.9
    Taurus and Sable                     750     1.9        2.9        5.9
    Mustang (excl. Cobra)                750      **        4.9        6.9
    Crown Victoria/Grand Marquis         500      **        5.9        7.9
    Windstar                           1,500     1.9        2.9        4.9
    Villager                           2,000      **        1.0        3.9
    Explorer/Mountaineer                 -0-     1.9        2.9        4.9
    Ranger                             1,000     1.9        2.9        5.9
    Ford F-Series (Regular Cab
     Models with 4.2L Engine)            -0-      **        4.9        6.9
    Econoline Club Wagon,
     Cargo V6, and E-150/250 with
     RV Package                        1,000      **        4.9        6.9


    1997 Models
    Escort, Tracer, Contour,
     Mystique, Taurus, Sable          $1,000     1.9        2.9        5.9
    Mustang***, Crown Victoria,
     Grand Marquis                       750     1.9        2.9        5.9
    Windstar                           1,500     1.9        2.9        5.9
    Villager                           1,500      **        1.0        3.9
    Explorer and Mountaineer             -0-     1.9        2.9        5.9
    Ranger                             1,000     1.9        2.9        5.9
    Ford F-Series (Regular Cab
     models only)                        -0-     1.9        2.9        5.9
    Econoline Club Wagon                 750     1.9        2.9        5.9
    E-150/250 with RV Package          2,000     1.9        2.9        5.9
    Discontinued Models
     1997 Aspire, Thunderbird,
     Probe, Aerostar and Cougar       $1,500     1.9%      2.9%        5.9%

    * 1998 Contour SVT models eligible only for reduced APR
    **Reduced APR on contracts up to 48 months applies
    *** 1997 Mustang Cobra Coupe and Convertible models eligible only for
reduced APR
    Note: Ford Credit APR financing varies depending on creditworthiness of
consumer as determined by Ford Credit.  Some customers will not qualify.  See
dealer for detail.

SOURCE  Ford Motor Company