Mitsubishi Motors' Eclipse is Company Sales Leader For March
2 April 1998
Mitsubishi Motors' Eclipse is Company Sales Leader For March; Company's Sports Coupe and Convertible Sales Increase 5 PercentCYPRESS, Calif., April 1 -- Mitsubishi Motor Sales of America, Inc. (MMSA), today announced total March vehicle sales of 12,060 units, a 27 percent decline its monthly sales compared to 1997 figures. The company's U.S.-built Eclipse sports coupe and Eclipse Spyder convertible were sales leaders for the month with an increase of 5 percent over the prior year. "As our manufacturing facility in Illinois prepares to build the all-new 1999 Galant and supplies of the current model diminish, our overall sales have been significantly affected by a 54 percent decrease in sales of this mid-size sedan," said Kim Custer, director of public affairs and corporate communications. "Galant is perennially one of our best selling cars, and when we lose that kind of volume, our sales volume is definitely affected." Total sales of Mitsubishi Motors' Eclipse sports coupe and convertible reached 4,594 units for March, and with an 11 percent increase in sales during the first quarter, it should remain one of the best-selling cars in its class. Another strong seller for the company in March was the Montero Sport mid-size sport utility vehicle, with sales of 2,799 contributing to a first quarter increase of 25 percent over prior year. Mitsubishi Motors is scheduled to show the production version of the 1999 Galant at the 1998 New York International Auto Show next week. According to Custer, the all-new mid-size sedan will be available with either a 4-cylinder or V6 engine for the first time and will be a stylish, value-packed competitor to Accord, Camry and Altima. Mitsubishi Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Mar. '98 Mar. '97 % Change Month/YTD Month/YTD Month/YTD Passenger Car Sales* 8,995/34,497 13,073/41,380 -31%/-17% Sport Utility Vehicles** 3,065/ 9,195 3,630/ 8,364 -16%/+10% Trucks*** 0/0 1/191 -100%/-100% Total Vehicle Sales 12,060/43,692 16,704/49,935 -28%/-13% Note: U.S.-Built Vehicle Sales 6,933/22,764 9,447/28,810 -27%/-21% (Includes Eclipse/Eclipse Spyder/Galant) * Above totals include sales of U.S.-built Mitsubishi Motors vehicles ** Includes Montero and Montero Sport *** Truck sales include inventory stock only; MMSA stopped selling the Mighty Max pickup truck early in 1996 SOURCE Mitsubishi Motor Sales of America, Inc.