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Land Rover Reports March Sales

1 April 1998

Land Rover Reports March Sales

    LANHAM, Md., April 1 -- Land Rover North America, Inc. (LRNA)
today reported March sales of 1,341 compared to the 1,681 units sold in March
1997.

                                SALES SUMMARY

                            MARCH '98     MARCH '97   Y-T-D'98      Y-T-D'97,
                            1,341(-20.2%) 1,681      3,932(-12.6%)   4,500

         Range Rover  (1)     515            514      1,635          1,586
         Defender 90  (2)      20             63         97            346
         Discovery            806          1,104      2,200          2,568

         (1) Includes 4.6 HSE and 4.0 SE
         (2) '97 MY

    Charles R. Hughes, President, Land Rover North America, Inc., said, "While
sales are behind last year, supply is opening up and we are looking forward to
a strong month, when we will generate excitement leading up to April 30, the
50th Anniversary of Land Rover."
    Land Rover was introduced to the public on April 30th, 1948, at the
Amsterdam International Motor Show.  This April 30th, Land Rover retailers
across the country will welcome owners to special celebrations.  Not only will
the events serve to raise money for the 180 institutional members of the
American Zoo and Aquarium Association, there will also be local drawings for
all-expense paid trips this summer to The Land Rover Lodge in southwest
Colorado.  The Land Rover Lodge is an exclusive vacation opportunity for Land
Rover owners.  Further, LRNA will present one lucky party-goer with a vintage
Land Rover, and Land Rover Financial Services will give away two one-year
leases on 1998 Land Rover Discoverys.
    Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly-owned subsidiary of the BMW Group, Munich,
Germany.

SOURCE  Land Rover North America, Inc.