Meritor HVS President Confident About Trucking's Future
18 March 1998
Meritor HVS President Confident About Trucking's Future; Shares Industry Observations with MediaLOUISVILLE, Ky., March 17 -- The heavy-duty truck and trailer market continues to be strong, according to Prakash Mulchandani, president of Meritor Automotive Inc.'s Heavy Vehicle Systems business, and sales of Class 8 trucks in North America should exceed Meritor Automotive's original projections for 1998. The company has increased its original forecast of 238,500 units to 247,000 units (based on North American factory sales). The company also increased its 1998 sales forecast of trailers from 250,000 units to 300,000 units. This new unit production level is recognized in Meritor's projected financial results. Mulchandani also noted that heavy-duty truck sales are recovering in Europe and Brazil, where promising sales are projected, as well as a stabilized and improving truck market in Mexico. Mulchandani made his remarks and observations during a news conference here during the Mid-America Trucking Show today, as Meritor unveiled its new SureShift(TM) transmission system. "Today, the need for trucks has never been as important as a recent study predicted a 21.4 percent increase in the volume of freight hauled in the U.S. over the next 10 years," Mulchandani said, noting today's continuing influence of strong overall industrial production data. "The study went on to reveal that trucking's share of the domestic freight market is expected to rise from 60.3 percent in 1996 to 62.5 percent in 2006. So there is little question that the need for trucks and trailers will remain strong," he said. Other observations made by Mulchandani included: The trucks of the future will be more driver-friendly: Today, more than ever, the voice of the driver is heard. In most instances, that voice is asking for comfort and safety enhancing products, according to Mulchandani. In general, component manufacturers are working to develop products that make the driver's job easier, more efficient and more comfortable in terms of ride, noise and operational effort. "The role of electronics is important in this trend, as fleets are discovering that the use of electronics not only makes the driver's job easier, but also helps contribute to a fleet's bottom line," Mulchandani said. More components will be developed that require less maintenance: Vehicle uptime will continue to be the top priority for truck operators. According to Mulchandani, suppliers will continue to bring to market new products that are maintenance-free, or require little maintenance. Extending the times between required maintenance or visual inspections will contribute to increased revenue-generating road-time. The industry must take action to avoid a technician shortage and suppliers must make more training materials available in a variety of modes: According to industry statistics, the industry faces a shortage of qualified truck technicians. The potential shortage should be seen as an opportunity to make the job of a technician more attractive with improved work characteristics and higher pay, according to Mulchandani. "Training will continue to be critical as new technicians join the industry and as new technologies are brought to market," Mulchandani noted. "Training and technical information must be delivered in a format the user can understand and in a variety of media including CD-ROM, video, on-line, real- time assistance, and with 24-hour access." He commented on the increasing number of dealers and truck operators who rely on more suppliers' websites for practical, technical information. "In addition, we are committed to education. We are currently in the process of developing new programs to partner ourselves with vocational schools and universities to help develop the truck technicians of the next century," he added, noting other worthwhile industry efforts to address the technician shortage. Safety will always remain an important subject: Components like anti-lock braking systems (ABS) will continue to play an important role as the industry battles against negative public perceptions of trucks. Meritor WABCO will continue to promote ABS as a safety-enhancing device that provides the driver with increased control in an emergency or panic situation. ABS has continued to gain widespread industry acceptance, particularly with the recent mandate on new trailers. Mulchandani noted that Meritor WABCO is one of the pioneers of electronic braking systems (brake-by- wire), the next generation of braking systems. He also noted the importance of other safety-related components like air disc brakes, on-board computer systems, collision avoidance systems, and lane- tracking systems, to name a few. "But they all must be the right products at the right time at the right price." Mulchandani concluded his remarks by reminding the media that even though the trucking industry continues to evolve, the end-user customer -- the truck operator -- must remain the top priority. "With all of the changes that are taking place in the trucking industry, we must remember that our ultimate goal remains the same: To listen closely to our customers, to focus on the drivers' needs, and above all, to meet and exceed the expectations of our customers," he concluded. Meritor, with 1997 sales of $3.3 billion, is a global supplier of a broad range of components and systems for commercial, specialty and light vehicles. Meritor consists of two businesses: Heavy Vehicle Systems, a leading supplier of drivetrain systems and components for medium- and heavy-duty trucks, trailers and off-highway equipment and specialty vehicles including military, bus and coach, and fire and rescue; and Light Vehicle Systems, a major supplier of roof, door, access control and seat adjusting systems, electric motors, suspension systems and wheels for passenger cars, light trucks and sport utility vehicles. SOURCE Meritor Automotive, Inc.