---

Jaguar Japan Launches Jaguar Finance

13 March 1998

Jaguar Japan Launches Jaguar Finance

    DEARBORN, Mich., March 13 -- Jaguar Japan Ltd. has announced
the launch of Jaguar Finance to further support its expanding sales efforts in
Japan.  Ford Credit, a subsidiary of Ford Motor Company , will
provide this service.
    Jaguar Finance has been available in the United Kingdom and the United
States for several years.  Now, Jaguar customers in Japan also will be
supported by a finance source specializing in financing Jaguar products.
    Enhancing Jaguar's prestige brand image, while generating higher customer
satisfaction and loyalty, is Jaguar Finance's main mission.  Jaguar Finance
also will support new vehicle launches, including the X200 in 1999 and X400
in 2001.
    Jaguar Finance has plans to introduce a customer retention program to
support Jaguar Japan's customer loyalty efforts.  It also provides retail
customers with insurance products as part of its retail financing plan, such
as personal liability.
    Ford Credit looks for innovative ways to market finance products in each
culture.  For example, Jaguar Finance dealers were provided with hand-held
computers that help sales consultants present various payment options to their
customers.
    Standard finance products also may be customized to fit unique market
needs.  For example in Japan, Jaguar Finance provides "hole-in-one" insurance
as part of its retail financing plan.
    In Japan, it is customary for a player who makes a hole-in-one to purchase
gifts for all witnesses and throw a lavish party.  "Hole-in-one" insurance
covers such expenses up to $7,700 for those financing with Jaguar Finance.
    Ford Credit has expanded its services to dealers and automotive retail
customers throughout Asia.  Within the last two years alone, Ford Credit has
increased its areas of operations from 24 to 35 countries around the globe.
    As the world's largest provider of automotive financing, Ford Credit is
helping eight million customers around the globe afford the vehicle of their
dreams.

SOURCE  Ford Credit