Lexus Reports February Sales
4 March 1998
Lexus Reports 43.3 Percent Increase in Sales; Best-Ever Sales for FebruaryTORRANCE, Calif., March 3 -- Lexus today reported its best- ever February, posting sales of 9,730, a 43.3 percent increase over last February. Leading the charge was the ES 300 with best-ever February sales of 5,018, an increase of 21.6 percent over last year. The all-new GS 400/300 luxury sports sedan continues its unprecedented growth with February sales of 2,488, up 29 percent from last month. The flagship LS 400 posted sales of 1,869, which represents a 23.4 percent increase from last February. Lexus looks forward to March with great anticipation as it launches the RX 300 on March 20 and the LX 470 on March 17. Well before the vehicles are on showroom floors, dealers report 4,434 pre-sold orders for the RX 300 and 1,555 orders for the LX 470. "So far, Lexus is having an amazing year, and we haven't introduced our SUVs yet," said Jim Press, Lexus senior vice president and general manager. "With ES 300's continued outstanding sales, the GS series' popularity and the launch of the RX 300 and LX 470, the rest of the year is going to be even stronger." Lexus year-to-date sales of 17,791 represents a 23.1 percent increase from last year. SOURCE Lexus