Mitsubishi Motors Announces February Sales
3 March 1998
Mitsubishi Motors' Entry Level Mirage is Company's Sales Leader for February As Monthly Sales Reach Nearly 16,000 UnitsCompany's Year-To-Date SUV Sales Up 29 Percent, with Forecasted Increase for 1998 CYPRESS, Calif., March 3 -- Mitsubishi Motor Sales of America, Inc. (MMSA), with February total vehicle sales reaching nearly 16,000 units, today announced a 2 percent decline in its monthly vehicle sales compared to 1997 figures, with a 29 percent increase in its year-to-date sales of sport utility vehicles. "We're happy to report a continuing increase in brand recognition and more specifically, sales, of our Montero and Montero Sport vehicles," said Kim Custer, director of public affairs and corporate communications. "Though passenger car sales continue to be a challenge for most of the industry, our Montero Sport is proving to be quite a sales performer for us. And though we're on the heels of a strong first full year of sales from 1997, based on consumer demand we plan to sell substantially more mid-size sport utility vehicles than we did last year," said Custer. The company's entry level Mirage 4-door sedan and 2-door coupe together were the monthly sales leader for the manufacturer, nearing 4,400 units for February. "We're pleased to see consumers becoming more aware of the quality and performance of this product that was completely redesigned last year," said Custer. He added that "great reviews in publications like AutoWeek and the Sunday New York Times have helped consumers recognize Mirage's value first-hand." Other strong sellers for the company during February included the Diamante luxury performance sedan, which reached more than 1,800 units and the Eclipse sports coupe and Spyder convertible, which together reached 4,026 units. "We're looking forward to the Summer introduction of our all-new 1999 Galant which was revealed during the Chicago Auto Show last month," said Custer. The stylish mid-size sedan is expected to be a strong competitor to the Camry and Accord. Mitsubishi Motor Sales of America, Inc. was established in 1982 by Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Feb.'98 Feb.'97 % Change Month/YTD Month/YTD Month/YTD Passenger Car Sales* 13,734/ 25,502 14,049/ 28,307 -2%/ -10% Sport Utility Vehicles** 2,810/ 6,130 2,902/ 4,734 -3%/ +29% Trucks*** 0/ 0 11/ 190 -100%/ -100% Total Vehicle Sales 16,544/ 31,632 16,962/ 33,231 -2%/ -5% Note: U.S.-Built Vehicle Sales7,250/ 15,831 9,663/ 19,363 -25%/ -18% (Includes Eclipse/Eclipse Spyder/Galant) * Above totals include sales of U.S.-built Mitsubishi Motors vehicles ** Includes Montero and Montero Sport *** Truck sales include inventory stock only; MMSA stopped selling the Mighty Max pickup truck early in 1996 SOURCE Mitsubishi Motor Sales of America, Inc.