Toyota Reports Best-Ever February Sales
3 March 1998
Toyota Reports Best-Ever February Sales
TORRANCE, Calif., March 3 -- Toyota Motor Sales (TMS),
U.S.A., Inc., today reported total sales of 90,922 units, an increase of 5.7
percent over last year's record-setting month and the best-ever February in
the company's history.
"Not even the severe effects of El Nino in key markets could dampen
spending tendencies," said Yale Gieszl, TMS executive vice president.
"Consumer confidence may reach new heights as the economy continues strong in
the months ahead."
Toyota's light trucks sold strongly during the month, recording a best-
ever February. 4Runner and RAV4 both recorded a best-ever February for the
second consecutive year with sales of 9,328, up 33.8 percent, and 5,461, up
19.7 percent respectively. Sienna minivan recorded a best-ever February for a
Toyota van with 5,360 units. The Tacoma compact pickup truck also posted
strong numbers with 11,671 units, up 23 percent.
The full-size Avalon sedan registered an outstanding month with a February
best-ever 5,675 units, up 13.4 percent. Corolla also posted healthy sales
with 16,540 units, up 2.8 percent.
The Lexus Division enjoyed its best-ever February with total sales of
9,730, up 43.3 percent. Leading Lexus sales was ES 300 with best-ever
February sales of 5,018, up 21.6 percent.
North American-produced vehicles represented 61.9 percent of February's
sales, down 1.3 percent compared with the same period last year.
TOYOTA/LEXUS SALES
FEBRUARY, 1998
CURRENT MONTH CALENDAR YEAR TO DATE
DSR % DSR %
1998 1997 CHG 1998 1997 CHG
TOTAL VEHICLE SALES 90,922 86,007 5.7 168,144 192,655 -12.7
Memo: Total Toyota Div. 81,192 79,219 2.5 150,353 178,208 -15.6
Memo: Total Lexus Div. 9,730 6,788 43.3 17,791 14,447 23.1
TOYOTA DIV. IMPORT CAR 8,938 9,769 -8.5 16,300 23,111 -29.5
LEXUS IMPORT CAR 9,606 6,271 53.2 17,543 13,142 33.5
TOYOTA DIV NA BUILT CARS 39,215 44,863 -12.6 72,581 99,506 -27.1
TOTAL TOYOTA CARS 57,759 60,903 -5.2 106,424 135,759 -21.6
SPORT UTILITY VEHICLES 15,245 12,884 18.3 28,410 30,841 -7.9
Memo: Lexus Sport Utility 124 517 -76.0 248 1,305 -81.0
SMALL VANS 5,376 463 1061.1 9,891 8211104.8
PICKUPS 12,542 11,757 6.7 23,419 25,234 -7.2
* NORTH AMERICAN BUILT VEHICLES
COROLLA 16,540 15,874 4.2 32,949 36,566 -9.9
CAMRY 17,000 23,983 -29.1 28,634 52,457 -45.4
AVALON 5,675 5,006 13.4 10,998 10,483 4.9
SIENNA 5,360 0 NA 9,857 0 NA
PICKUP 11,671 9,485 23.0 21,859 20,642 5.9
TOTAL 56,246 54,348 3.5 104,297 120,148 -13.2
N.A. VEHICLES % OF TOTAL 61.9% 63.2% --- 62.0% 62.4% ---
SELLING DAYS 24 24 --- 50 50 ---
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales