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Lithia Dealer Group Increases Earnings

19 February 1998

Lithia Motors Reports a 203% Increase in Sales and a 234% Increase in Net Earnings in the Fourth Quarter of 1997 Versus 1996;

                     82 Cents Per Share Earnings in 1997

    MEDFORD, Ore., Feb. 19 -- Lithia Motors, Inc.
today announced that revenues increased 203% to $113.1 million in the fourth
quarter of 1997 from $37.3 million in the fourth quarter of 1996.  Net
earnings rose 234% to $1.87 million compared to $0.56 million in the fourth
quarter of 1996 or $0.25 per share on 7.4 million shares outstanding vs. $0.11
per share on 5.2 million shares in the same quarter of 1996.
    For the fiscal year of 1997, Lithia reported that revenues increased 124%
to $319.8 million from $142.8 million in fiscal 1996.  Net earnings rose 129%
to $6.0 million compared to $2.6 million in 1996 or $0.82 per share on 7.3
million shares outstanding vs. $0.52 per share on 5.0 million shares in 1996.
    Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "We are
pleased to announce these results which exceeded even the most aggressive
estimates that Wall Street had set for us in our first year as a public
company.  We located and purchased ten auto retailing locations in under-
dealered markets at attractive prices in 1997.  Our proven operating model has
allowed us to turn average stores into above-average stores by focusing on
higher margin products, such as used cars, service and parts, and finance and
insurance products.  In 1998, we have already announced four fill-in
acquisitions in three different markets and will focus our efforts on
implementing our proven operating model at the 14 locations that we have had
under ownership for less than one year."
    In 1997, new vehicle sales increased by 147.8%, used vehicle sales
increased by 93.0%, and other operating revenue increased 137.2%.  Lithia sold
7,493 new vehicles and 7,148 retail used vehicles in 1997 compared to 3,274
and 4,156, respectively, during 1996.  This represents year-on-year unit
increases of 128.9% and 72.0%, respectively.  The average price of a new
vehicle increased year-on-year by 8.3% to $21,526 and for retail used vehicles
by 5.8% to $12,391.  Revenue benefited from a combination of 4.8% same-store
growth and the inclusion of 12 locations acquired since December 1996.  The
4.8% same-store growth breaks down into a 3.1% increase in vehicle sales and a
20.7% increase in other revenue, which includes the highest margin products of
service, parts, finance fees and insurance.  The trend towards stronger new
car sales and weaker used car sales continued in the fourth quarter as
manufacturer incentives increased the attraction of new vehicles relative to
used vehicles.
    Total gross margin was 16.7% in 1997 vs. 17.2% in 1996 as Lithia has added
multiple stores that do not yet operate at the levels achievable once Lithia's
operating model has been put in place.  The average US dealership posted a
12.9% gross profit through November 1997, according to the National Auto
Dealers Association.  The sales and general administration expense ratio
improved from 13.9% to 12.7% of sales in 1997 versus 1996, resulting in a
better than expected earnings before interest, tax, depreciation and
amortization (EBITDA) margin of 4.0%.  The fourth quarter EBITDA margin of
4.4% was higher than the 3.6-3.9% range achieved in the first three quarters
of 1997.  Interest expense continues to increase as the interest benefit from
the IPO proceeds ended in the fourth quarter.  The 1997 pre-tax margin was
3.0%, the same level as in 1996, and continues to be twice as high as the
industry average of 1.5% in 1996.
    Dick Heimann, President and COO, commented, "We continue to be reassured
by the number of attractive dealerships available for purchase in our target
acquisition areas.  By clustering valuable franchises within strong regional
economies, as well as targeting strategic "livable" cities, we anticipate
continued operational improvements in the newly acquired stores as we put in
place the proven Lithia operating model."
    Since the end of the fourth quarter of 1997, Lithia completed the
acquisitions of Fresno Nissan and Fresno Jeep/Hyundai in Fresno, California,
Medford Nissan/BMW in Medford, Oregon and Reno Volkswagen in Reno, Nevada.
These acquisitions are all fill-ins which will allow Lithia to expand market
share and leverage expenses even further in these three markets.
    This press release includes forward looking statements, which management
believes are a benefit to shareholders.  These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors, manufacturer approval, and others set forth from
time to time in the company's filings with the SEC.

    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)

                                                                 Audited
                                  Three Months Ended        Fiscal Year Ended
                                      December 31,             December 31,
                                  1996          1997         1996        1997
    New Vehicle Revenue        $17,087       $60,276      $65,093    $161,294
    Used Vehicle Revenue        15,140        35,717       58,610     113,099
    Other Operating Revenue      5,051        17,103       19,141      45,402
    Total Revenue               37,278       113,096      142,844     319,795
    Cost of Sales               30,941        93,513      118,333     266,363
    Gross Profit                 6,337        19,583       24,511      53,432
    SG&A Expense                 5,684        14,586       19,831      40,625
    EBITDA                         653         4,997        4,680      12,807
    Depreciation &
      Amortization                 119           465          447       1,169
    EBIT (Operating Profit)        534         4,532        4,233      11,638
    Interest Expense (net)       (350)         1,698            4       2,141
    Pre-Tax Profit                 884         2,834        4,229       9,497
    Income Tax                     324           965        1,624       3,538
    Income Tax Rate              36.7%         34.1%        38.4%       37.3%
    Net Profit                     560         1,869        2,605       5,959
    Shares Outstanding          5.204m        7.356m       4.973m      7.303m
    Diluted EPS                  $0.11         $0.25        $0.52       $0.82

    Unit Sales:
    New                            848         2,725        3,274       7,493
    Used - Retail                1,099         2,354        4,156       7,148
    Used - Wholesale               545         1,452        2,348       4,990
    Total Units Sold             2,492         6,531        9,778      19,631

    Average Selling Price:
    New                        $20,150       $22,120      $19,882     $21,526
    Used - Retail              $11,649       $12,509      $11,717     $12,391
    Used - Wholesale            $4,289        $4,319       $4,222      $4,915

    LITHIA MOTORS, INC.
    Balance Sheet Highlights
    (In Thousands of Dollars)

                             Period Ended    Period Ended
                              December 31,    December 31,
                                  1997           1996

    Cash & Cash Equivalents      $18,454        $15,413
    Inventory                     89,845         33,362
    Total Current Assets         119,887         54,299
    Other Assets                  46,639         14,665

    Total Assets                 166,526         68,964

    Floorplan Notes Payable       82,598         19,645
    Total Current Liabilities     96,016         28,868
    Long-Term Debt                24,242          6,160

    Total Liabilities            128,649         41,050

    Shareholders Equity           37,877         27,914

    Total Liabilities &
      Shareholders Equity        166,526         68,964

SOURCE  Lithia Motors, Inc.