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Avis Rent A Car, Inc. Appoints Maria M. Miller As Senior Vice President of Marketing

18 February 1998

Avis Rent A Car, Inc. Appoints Maria M. Miller As Senior Vice President of Marketing

    GARDEN CITY, N.Y., Feb. 18 -- Avis Rent A Car, Inc.,
, today announced that it has named Maria M. Miller senior vice
president of marketing, reporting to Robert Salerno, president and chief
operating officer.  In her new position, Ms. Miller will be responsible for
directing Avis' marketing strategy and initiatives, marketing services,
advertising, direct marketing, market research and retail pricing.
    Miller comes to Avis with over fifteen years of marketing experience in
consumer product and travel related financial services, including eight
successful years as an executive with American Express Company.
    At American Express, Ms. Miller served as vice president, Platinum Card
operations.  Here she led initiatives to improve service delivery and customer
satisfaction to this highly profitable card member group.  Ms. Miller also
held the position of vice president, small business services marketing, where
she grew Corporate Card membership through database development and the direct
marketing of acquisition and loyalty programs.  In addition, Ms. Miller held
key positions in the Consumer Lending Group: vice president, business
development; director, Gold Card Line of Credit; and director, sign & travel.
She began her career in brand management with General Foods Corporation.
    "In striving to achieve our mission as the world's pre-eminent car rental
company, Maria's impressive and unique background are a true asset to the Avis
management team," said Robert Salerno.  "Her expertise in marketing, product
development, and market research brings an important element to our Company.
We are confident that Maria will play a significant role in building awareness
of the Company and we welcome her to Avis."
    Ms. Miller received her MBA from Stanford University Graduate School of
Business and her BS from New York University.
    Avis Rent A Car, Inc. operates the second largest general use car rental
business in the world, based on total revenue and volume of rental
transactions.  The Company rents vehicles to business and leisure travelers
through over 600 locations in the United States, Canada, Puerto Rico, the U.S.
Virgin Islands, Argentina, Australia and New Zealand.  Annually, the Company
completes approximately 15 million rental transactions with a fleet that
averages approximately 200,000 vehicles, generating over $2 billion in
revenue, 88% of which is derived from its operations in the United States.

SOURCE  Avis Rent A Car, Inc.