Penske Motorsports Selects Creative Communications Group To Develop Corporate Web Site
10 February 1998
Penske Motorsports Selects Creative Communications Group To Develop Corporate Web SiteSOUTHFIELD, Mich., Feb. 10 -- Penske Motorsports, Inc. (PMI) has selected Creative Communications Group of Southfield, Michigan to develop and host the company's corporate Web site. The PMI Web site features the latest Internet design technology and will deliver to racing fans worldwide the latest information on Penske Motorsports facilities, event merchandise and competition products. "The PMI Web site will be dynamic and guest friendly," said Pete Merkel, Corporate Sales Director for Michigan Speedway and PMI's Web site coordinator. "We want to project a feeling that invites racing fans and guests worldwide to visit our site, and provide an experience that is both educational and entertaining." "The PMI site represents a tremendous opportunity to demonstrate our company's philosophy of communication in a creative manner," said John Thawley, Creative Communications Group President. "The PMI site will be informative, easy to navigate, and most important, exciting like the company it represents." The site's Internet Web address is http://www.penske.com/ and can be accessed 24 hours a day from anywhere in the world. PMI's Web site will also be accessible through NASCAR.com, CART.com, racecar.com and a host of other motorsports Web sites. Some of the site's highlights will include: * Track news and highlights from the individual tracks that include California Speedway, Michigan Speedway, Miami-Homestead Speedway, Nazareth Speedway, and North Carolina Speedway. * Latest press releases, photos and downloadable images * Race schedules and race related features for each speedway * Special Logo merchandise * Fan feedback * Ticket information, seating charts and accommodation information * Corporate Sales and Hospitality Information * Investor Relations The launch date for the Web site is set for Thursday, March 12 at media day for the Marlboro Grand Prix of Miami presented by Toyota in Homestead, Florida. The Marlboro Grand Prix marks the start of the season for the CART FedEx Championship. SOURCE Penske Motorsports, Inc.