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Jaguar Sets Sales Record

4 February 1998

Jaguar Sets Sales Record

    MAHWAH, N.J., Feb. 4 -- Reflecting strong demand for its new
V8-powered XJ Series sedans, Jaguar Cars today reported record January sales
in the United States and its best January in eight years in Canada.
    Total U.S. sales of 1,539 beat the old January record set in 1990, the
last year before the luxury tax was introduced.  The U.S. total also surpassed
January 1997 sales by 8.4 percent.
    Jaguar's sedan sales in the United States rose 28.5 percent, with three
models -- XJ8, Vanden Plas, and XJR -- all at least doubling last January's
sales as the supply pipeline filled following the new models' introduction in
October.
    Jaguar redesigned virtually all the mechanical systems of the new sedans
for the 1998 model year, and a new interior updated the traditional elegance
of Jaguar wood and leather while accommodating such upgrades as side airbags.
Despite equipment additions to both its sedans and sports cars for 1998, the
U.S. company maintained 1997 suggested retail prices.
    Sales of Jaguar's XK8 coupe and convertible in the United States are
running at projected levels, about double the traditional rate for the
predecessor model.  Their decline compared to 1997 reflects the record launch
that XK8 enjoyed.  One year ago Jaguar was trying to supply enough cars to
fill an order backlog for the hot-selling sports cars.
    Jaguar Canada's January 1998 sales of 74 cars represent a 60.9 percent
increase over last year to their highest January since 1990.  Sedan sales in
Canada rose 125 percent year-over-year to 63, also the highest January since
1990.

                      January U.S. New-Vehicle Retail Sales

            XJ6/8  XJ6/8L  VDP  XJR  XJ12  4-Door  XJS  XK8  XK8 2-Door  Total
                                                   Cnv  Cpe  Cnv
    Jan. 98   417     220  366  115     0   1,118    0   68  353    421  1,539
    Jan. 97   185     431  183   54    17     870   22  109  419    550  1,420
    change                                   28.5%                -23.5%  8.4%

                    January Canadian New-Vehicle Retail Sales

               XJ6/8    VDP    XJR    4-Door    XK8    XK8   2-Door    Total
                                                Cpe    Cnv
    Jan. 98       28     19     16        63      2      9       11       74
    Jan. 97        9     13      6        28      4     14       18       46
    change                             125.0%                 -38.9%    60.9%


    Notes:
    Amounts not adjusted for differing number of selling days, if applicable
    VDP = Vanden Plas

SOURCE  Jaguar Cars