Land Rover Reports January Sales
3 February 1998
Land Rover Reports January Sales
LANHAM, Md., Feb. 3 -- Land Rover North America, Inc. today
reported January sales of 1,307 compared to the 1,425 units sold in January
1997.
Charles R. Hughes, President, Land Rover North America, Inc., said, "We
enter 1998, the year we celebrate Land Rover's 50th Anniversary, full of
enthusiasm after closing out 1997 with record sales and the best month ever
-- December -- for Range Rover. Continuing to grow sales in 1998 will be a
challenge, but all of us at Land Rover love a challenge."
SALES SUMMARY
JANUARY '98 JANUARY '97 Y-T-D '98 Y-T-D '97
1,307 (-8.3%) 1,425 1,307 (-8.3%) 1,425
Range Rover 598(a) 542 598 542
Defender 90 53(b) 195 53 195
Discovery 656 688 656 688
(a) Includes 4.6 HSE and 4.0 SE
(b) '97 MY
LRNA has recently made available the second edition of its "Authoritative
Guide to Sport-Utility Vehicles," expanded to include new entries in the
market, large/luxury vehicles and the peerless Range Rover. Copies of the
highly-regarded guide may be ordered through the company's web site at
http://www.Best4X4.LandRover.com, by calling 800-FINE-4WD or by visiting any Land
Rover retailer. A summary of the booklet is also available at the web site.
As part of the year-long celebration of Land Rover's 50th Anniversary, the
new worldwide web site -- http://www.1androver.com will include an anniversary module
before the end of the month. Information on LRNA-sponsored events for owners
and the public will be announced as plans are finalized.
Land Rover North America, Inc. is a member of the Rover Group of
Companies, importing vehicles manufactured by Land Rover, Solihull, England.
The Rover Group is a wholly-owned subsidiary of the BMW Group, Munich,
Germany.
SOURCE Land Rover North America, Inc.