Toyota Reports January Sales; Lexus Division Posts Best-Ever January
3 February 1998
Toyota Reports January Sales; Lexus Division Posts Best-Ever January
TORRANCE, Calif., Feb. 3 -- Toyota Motor Sales (TMS), U.S.A.,
Inc., today announced January vehicle sales of 77,222, down 27.6 percent from
last year's best-ever January.
The Lexus Division posted its best-ever January with sales of 8,061, up
5.2 percent from last year's previous record-setting January performance. The
GS 300/400 sport sedans marked their best-ever month with GS 300 sales of
1,015 units and GS 400 sales of 925. The Lexus LS 400 flagship sedan also
posted strong sales of 1,772 -- up 27.6 percent.
The Toyota Division reported January total sales of 69,161 units, a
decrease of 30.1 percent from last year. Following its 1997 best-selling-car-
in-America performance, Camry's January sales slowed to 18,691 units, down
49.5 percent from last year's best-ever January. Avalon posted January sales
of 5,323, with a slight decline of 2.8 percent. January Corolla sales were
down 21.3 percent at 16,409 units.
In the truck and sport utility vehicle segments, Toyota's Sienna minivan
continues its strong sales performance with sales of 4,497 units. The Tacoma
compact pickup truck posted sales of 10,188, down 8.7 percent, and 4Runner
sales were down 19.9 percent with sales of 7,999 units from last year's best-
ever January.
Toyota's North American-produced (NAP) vehicles represented 62.2 percent
of January's sales, a .5 percentage point increase over last year.
TOYOTA/LEXUS SALES
JANUARY, 1998
CURRENT MONTH CALENDAR YEAR TO DATE
DSR % DSR %
1998 1997 CHG 1998 1997 CHG
TOTAL VEHICLE
SALES 77,222 106,648 -27.6 77,222 106,648 -27.6
Memo: Total Toyota
Div. 69,161 98,989 -30.1 69,161 98,989 -30.1
Memo: Total Lexus
Div. 8,061 7,659 5.2 8,061 7,659 5.2
TOYOTA DIV. IMPORT
CAR 7,362 13,342 -44.8 7,362 13,342 -44.8
LEXUS IMPORT
CAR 7,937 6,871 15.5 7,937 6,871 15.5
TOYOTA DIV NA
BUILT
CARS 33,366 54,643 -38.9 33,366 54,643 -38.9
TOTAL TOYOTA
CARS 48,665 74,856 -35.0 48,665 74,856 -35.0
SPORT UTILITY
VEHICLES 13,165 17,957 -26.7 13,165 17,957 -26.7
Memo: Lexus Sport
Utility 124 788 -84.3 124 788 -84.3
SMALL VANS 4,515 358 1161.2 4,515 358 1161.2
PICKUPS 10,877 13,477 -19.3 10,877 13,477 -19.3
* NORTH AMERICAN BUILT VEHICLES
COROLLA 16,409 20,692 -20.7 16,409 20,692 -20.7
CAMRY 11,634 28,474 -59.1 11,634 28,474 -59.1
AVALON 5,323 5,477 -2.8 5,323 5,477 -2.8
SIENNA 4,497 0 NA 4,497 0 NA
PICKUP 10,188 11,157 -8.7 10,188 11,157 -8.7
TOTAL 48,051 65,800 -27.0 48,051 65,800 -27.0
N.A. VEHICLES %
OF TOTAL 62.2% 61.7% 62.2% 61.7%
SELLING DAYS 26 26 26 26
DSR = DAILY SELLING RATE
SOURCE Toyota Motor Sales, U.S.A., Inc.