Lexus Reports Year End Sales
5 January 1998Lexus Sales Set All-Time Record in '97
TORRANCE, Calif., Jan. 5 -- Lexus sales in 1997 surpassed the luxury make's previous record, totaling 97,593 luxury cars and sport utilities, an increase of 20 percent over calendar year 1996 sales. The luxury division of Toyota Motor Sales, U.S.A, also maintained hot monthly sales, setting a record for December with 8,968, an increase of 20 percent over the same period a year ago and the second best December in Lexus Division history. All Lexus models enjoyed robust sales in 1997, led by the ES 300 near- luxury sedan at 58,430, an increase of 31 percent from 1996 calendar year, and the best year in the ES 300's history. The ES 300 also posted its best December ever. The hot new GS 400 and GS 300 models, recently recognized as Motor Trend's Import Car of the Year, sold a total of 7,718 in just three months since launch, with demand exceeding supply. "Lexus passenger cars enjoyed the fastest '97 sales growth of any luxury make, improving by 20 %," said Lexus Senior Vice President and General Manager Jim Press. "When this virtually all-new car lineup is joined by our two new SUVs in '98, Lexus will be positioned for the fastest growth in our history with a 50% increase forecast over just two years." The flagship LS 400 sold 1,525 in December and totaled a strong 19,618 for the year despite shorter supplies due to a new model changeover in the fall. Lexus SC 400 and SC 300 sport coupe sales remain steady, with a total of 5,042 sold in '97, up slightly from 1996. LX 450 sales of 6,785 declined slightly from 1996 as potential customers await the V8-powered LX 470 to be introduced in March, 1998. (Figures include Hawaii) Dec. '97 1997 Total LS 400: 1,525 19,618 GS 400: 1,203 3,893 GS 300: 1,308 3,825 ES 300: 4,694 58,430 SC 400: 70 2,043 SC 300: 46 2,999 LX 450: 122 6,785 Total Lexus: 8,968 97,593 SOURCE Toyota Motor Sales, U.S.A.