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Cadillac Names DraftWorldwide DM Agency Of Record

18 December 1997

Cadillac Names DraftWorldwide DM Agency Of Record

    CHICAGO, Dec. 18 -- Cadillac Motor Car Division has named
DraftWorldwide agency of record for direct marketing on all its brands,
announced Steve Rosenblum, Cadillac director of advertising.  Agency-of-record
status will apply to all Cadillac brands, including DeVille, Eldorado, Catera,
Seville and the new sport utility vehicle scheduled for launch in late 1998.
Work will begin immediately.
    "The designation was awarded on the basis of previous work that Draft had
done for us, and on the agency's expanded capabilities," said Rosenblum.  "We
were impressed by their strategic thinking, sound planning, creative and
execution," he said.
    DraftWorldwide has worked on prior Cadillac assignments throughout 1997,
including direct response TV and direct mail/relationship projects for DeVille
and a direct mail/relationship effort for Eldorado.
    "We are very pleased at this expression of Cadillac's confidence in
DraftWorldwide, and look forward to strengthening our marketing partnership
with this industry leader," said Yvonne Furth, president, chief operating
officer, DraftWorldwide U.S.
    With 36 offices worldwide, billings of more than $1.3 billion and a
Fortune 500 client roster, Chicago-based DraftWorldwide
(http://www.draftworldwide.com) is one of the world's largest agencies
specializing in brand building, direct and promotional marketing.
Subsidiaries include D. L. Blair, Inc., Adler Boschetto Peebles & Partners and
the Marketing Corporation of America, "The Marketing Agency."  DraftWorldwide
is a unit of The Interpublic Group of Companies, Inc.

SOURCE  DraftWorldwide