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North American International Auto Show Charity Preview is a Sell-Out

15 December 1997

North American International Auto Show Charity Preview is a Sell-Out

    DETROIT, Dec. 15 -- The Preview Charities for Children are
pleased to announce that the 1998 North American International Auto Show
(NAIAS) Charity Preview set for Friday, January 9 is a sell-out.  Sponsored by
the Detroit Auto Dealers Association (DADA), the 1998 Charity Preview is
expected to raise more than $3 million on behalf of 10 area children's
charities.
    The largest, most successful fundraising event of its kind in the world,
DADA's Charity Preview provides major funding for the 10 participating
children's charities.  The DADA, comprised of 250 auto dealers in southeast
Michigan, has supported Detroit-area children's charities for the past 20
years, raising more than $11.5 million including $2.6 million in 1997.
    "Thousands of area children and families will directly benefit from the
generosity of the 15,000 people who have purchased tickets for the DADA
Charity Preview," said Pete Rosenau, co-chairman of the DADA's 1998 NAIAS.
"In one evening, the DADA will raise more than $3 million to help prevent
child abuse and neglect, provide positive role models and mentors, continue
educational and athletic programs, and prevent birth defects and infant
mortality."
    "Frankly, we're amazed -- and thrilled -- with the early response.  Metro
Detroiters have big hearts.  And we've proven it once again with this
outstanding sell-out," said Harold Kuhn, co-chairman.  "The DADA's NAIAS is
celebrating its tenth year as an international event and I can't think of a
better way to kick off the celebration than the Charity Preview, which
benefits so many needy children and families in our community.  The Charity
Preview is truly the hottest feel-good ticket in town."
    The 10 Preview Charities for Children are BARAT Child and Family Services,
Boys & Girls Club of Southeast Michigan, Boys Hope-Girls Hope Detroit, The
Children's Center, Children's Homes of Judson Center, Children's Services of
Northeast Guidance Center Assistance League, The Detroit Institute for
Children, the Detroit Police Athletic League, Easter Seal Society of
Southeastern Michigan and the March of Dimes Birth Defects Foundation.
    Fifteen thousand Charity Preview tickets have been sold at a price of $250
each.  Price Waterhouse handled ticket distribution.  For more information or
to be wait-listed, call the Charity Preview Information Hotline toll-free at
888-838-7500.

SOURCE  March of Dimes