AAA Direct Insurance Site Gives Power to the People, Reports AAA Michigan

12 December 1997
AAA Direct Insurance Site Gives Power to the People, Reports AAA Michigan

    DEARBORN, Mich., Dec. 12 -- You need to make a change to your
auto or home insurance policy; or you want to make a payment, but don't want
to drive to the nearest agent location.  What to do?  Well, if you're a AAA
Michigan member, you can log on to the Internet and accomplish all of this and
more at AAA Direct, "Your Internet Insurance Agent," accessed by entering a
Michigan zip code (such as 48126) at http://www.aaa.com, and then clicking on
the insurance icon.
    "Adding a car or a new driver, changing an address or making other policy
changes online is a first for auto and home insurers," said Rick Semack, AAA
Michigan Strategic Planning Consultant.  "And we are moving toward technology
which will enable our customers to handle all insurance transactions online
from beginning to end."
    The graphic design and user applications on the Web site highlight the
concept of creating classic service in the age of technology.  And tough
security measures will protect the site from unauthorized access.  According
to Semack, all transactions are handled within an hour by a special AAA
Michigan Member Service Center team, and payments are credited the next day.
    Detailed quote request forms make it possible for AAA to provide accurate
quotes online, based on input from the customer.  Online claim reporting and
follow-up has been available online for more than a year on AAA Michigan's
corporate Web site.
    "We recognize the importance of providing all our services in a way that
fits the needs of the growing segment of members who use the Internet to take
care of day-to-day business," said Semack.  "As regulations relax and
electronic signature issues are resolved, we will be able to offer even more
online services."
    Accessed by entering a Michigan zip code (such as 48126) at
http://www.aaa.com, AAA Direct provides AAA Michigan auto and homeowners
customers with online transaction and payment capabilities, in addition to
quote requests, an agent locator and product information.
    The service will be expanded soon to include other states where Auto Club
Insurance Association and Auto Club Group Insurance Company products are
offered.  An expanded Life insurance Web site is planned for Auto Club Life in
the spring.
    "Our creed," said Semack, "Is to provide service for our customers; how
they want it; when they want it; and where they want it."

SOURCE  AAA Michigan