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Hertz Equipment Rental Unit Launches New Web Site

2 December 1997

Hertz Equipment Rental Unit Launches New Web Site

    PARK RIDGE, N.J., Dec. 2 -- Hertz Equipment Rental
Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation
and the largest construction and industrial equipment rental
business in the United Sates, has launched a Web site at http://www.hertzequip.com.
    The Web site was developed to provide detailed information on HERC
operations and services, including listings of U.S. rental locations by state,
product information by equipment category and information on HERC's new
Industrial Resource Group, which rents tools and equipment and sells
consumables such as hard hats, goggles and work gloves.
    The site allows users to quickly search for specific categories of
equipment and view representative photographic images and detailed equipment
specifications.  Users may also submit a rental request and a Hertz Equipment
Rental representative will contact them directly to discuss their needs.  In
addition, the site is personalized; it welcomes back returning visitors.
Customers can search the site for a specific branch listing, which provides
not only addresses and phone numbers, but the ability to link to a mapping Web
site for specific driving directions to any branch location.
    Customers can easily navigate the site and search HERC's online Source
used equipment catalog, which details its full inventory of used equipment
available for purchase.  Users can search by keyword, equipment category,
state and manufacturer.  This area also allows customers to request a copy of
HERC's Source catalog.
    "We wanted to create a dynamic site that was easy for users to navigate
and that provided an informational and communication link between HERC and our
valued customers," said HERC President Gerald A. Plescia.
    The site also features timely information on local and regional promotion
for HERC customers.  Currently, the site is offering contractors and
government municipalities across the United States low rates on long-term
rentals of snow-ready equipment.
    Hertz Equipment Rental Corporation operates from 134 locations in the U.S.
and 11 in Europe.

SOURCE  Hertz Equipment Rental Corporation