---

Daewoo Motor America (Central) Breaks Ground at Site of First Store in Midwest

14 November 1997

Daewoo Motor America (Central) Breaks Ground at Site of First Store in Midwest

    ARLINGTON HEIGHTS, Ill., Nov. 14 -- Daewoo Motor America
broke ground today at the site of its first retail automobile store in the
Midwest.  Located in Hoffman Estates, Ill. near the intersection of Golf and
Higgins Road, the store will be the first in the Midwest to sell Daewoo Motor
America's three vehicles in the U.S. market.  It is projected to open April
1998.
    J.C. Park, president of Daewoo Motor America (Central) and Michael J.
O'Malley, Mayor of Hoffman Estates, participated in the groundbreaking
ceremony today.  "Daewoo will be offering consumers a whole new car-buying
process and ownership experience," said Park.  "We are proud to become a
member of the Hoffman Estates community and look forward to adding to its
continued growth and success.  It's exciting to break ground at the first
store and we are looking forward to opening in a few months."
    Daewoo Motor America operates in four regions of the U.S.:  Northeast,
Southeast, West and Central.  Daewoo's regional approach is designed to
provide personalized and localized service to its customers.  The Central
Region, headquartered in Arlington Heights, Ill., anticipates opening
approximately 20 stores in the Midwest in 1998, five of which will be in the
Chicagoland area.  The Hoffman Estates store intends to employ approximately
30-40 employees when it opens.
    "We're proud to welcome Daewoo into the Hoffman Estates community and are
especially thrilled to be selected as the first place that Daewoo will open
its doors in the Midwest," said Mayor O'Malley.
    The Daewoo stores will include certain features and amenities that will
create an enjoyable and personalized car-buying experience for the consumer.
For instance, store design will focus on hospitality and convenience,
including open display areas, a children's play area and interactive
information centers.
    Daewoo Motor America intends to sell three vehicles in the U.S. market
beginning in spring 1998.  Vehicles include the Leganza, a mid-size car; the
Nubira, a compact car; and the Lanos, a subcompact car.
    Daewoo Motor America is a Division of the Daewoo Group.  The Daewoo Group,
established in 1967, is a multinational manufacturing company headquartered in
Seoul, Korea.  Ranked as the 24th largest business in the world by Fortune
Magazine, Daewoo Group consists of 29 principal businesses engaged in a
diverse range of activities including global trading; construction; motor
vehicles; consumer electronics; telecommunications and heavy equipment;
shipbuilding; hotels and property development; and financial services.  Daewoo
Motor Corporation, as one of the subsidiaries, sells autos in more than 130
countries.  Daewoo Group sales reached $65 billion in 1996; exports totaled
$13.1 billion in 1996.

SOURCE  Daewoo Motor America (Central), Inc.