Hasbro's Winner's Circle(TM) Continues Its Day at the Races
13 November 1997Hasbro's Winner's Circle(TM) Continues Its Day at the Races with Driver Kenny Irwin and Car #27 in the NAPA 500
ATLANTA, Nov. 13 -- Following his top ten finish in his 1997 Winston Cup Series debut, Kenny Irwin will make his fifth and final appearance in the Hasbro and Action Performance-sponsored Car #27 featuring the signature G.I. Joe(R) contemporary camouflage logo paint scheme. Hasbro, a worldwide leader in children's entertainment, and Action Performance Companies are sponsoring Irwin's Car #27 on the Robert Yates Racing Team for five 1997 Winston Cup Series races. Hasbro, in its first-time auto racing sponsorship, is the primary sponsor for four races, and the primary associate for one race. Irwin's five-race schedule features four different paint schemes including G.I. Joe in the NAPA 500 in Atlanta, GA, on November 16. Previously, the Tonka(R) car premiered in both the Exide NASCAR Select Batteries 400 in Richmond, VA, and in the Hanes 500 in Martinsville, VA. The Nerf and Action Performance cars appeared in the AC Delco 400 in Rockingham, NC, and in the Dura-Lube 500 in Phoenix, AZ, respectively. Hasbro's Winner's Circle(TM) brand logo will be featured on all of the Irwin #27 cars. WINNER'S CIRCLE BY HASBRO In October of 1996, Hasbro and Action Performance announced they had signed contracts with a number of top professional auto race drivers, teams and teams and sponsors to license the Winner's Circle line. The line features authentically styled replicas of the cars driven by auto racing's top drivers, including 1/24th and 1/64th scale, radio-controlled vehicles SSP(TM) "rip- stick" toy vehicles, as well as Starting Lineup(R) brand and other 12 inch collectible figure replicas of the drivers themselves. Winner's Circle is developed jointly by Hasbro and Action Performance, with Hasbro manufacturing and marketing the products to the mass market. Action Performance Companies is the nation's leader in designing, marketing and distributing license motorsport collectibles and consumer merchandise. Its products include motorsport-related attire, souvenirs, die- cast scale replicas of motorsport cars, and other memorabilia. The company markets its products through the Racing Collectibles Club of America (RCCA), trackside events, and a select network of more than 5,000 specialty retailers. For additional Hasbro information, via the company's website at http://www.hasbro.com . Hasbro is a worldwide leader in the design, manufacture and marketing of toys, games, interactive software, puzzles and infant care products. Both internationally and in the U.S., its Playskool(R), Kenner(R), Tonka(R), Milton Bradley(R), Parker Brothers(R), and Hasbro Interactive(R) products provide children and families with the highest quality and most recognizable toys and games in the world. SOURCE Hasbro, Inc.