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Audi Introduces New Auto Show Kiosks

7 November 1997

Audi Introduces New Auto Show Kiosks

    MIAMI, Nov. 7 -- At the debut of its new Audi A6 at the
South Florida International Auto Show in Miami, Audi of America, Inc. showed
a new internet-based kiosk technology designed specifically to allow visitors
to the Audi exhibit to configure and price any Audi model.  Using innovative
and pioneering technologies, including dynamic HTML, Java, and JavaScript,
Audi developed these kiosks for its 1997/1998 Auto Show circuit.
    The kiosks allow users to make selections through a touch screen display
including exterior color, interior "Atmospheres" (an Audi-exclusive for North
America), and available options.  At the end of the interactive experience the
individual is given an opportunity to print a page outlining the car that they
have configured with all standard features and all selected options.  MSRP is
given for each option and totaled for the car.  The system even tracks the
final selections made by individuals to give Audi a cross-sectional
representation of their most popular options for exterior colors, interiors
and desired optional equipment.
    Audi worked with Network Publishing Inc., of Provo, Utah, to develop the
software and the program itself.  Look for these kiosks to be featured at the
Miami, Detroit, Chicago and New York Auto Shows.

SOURCE  Audi of America, Inc.