Mannesmann Sachs AG Sells its Bicycle Component Division to SRAM Corporation, USA
7 November 1997
Mannesmann Sachs AG Sells its Bicycle Component Division to SRAM Corporation, USADUSSELDORF, Germany, Nov. 7 -- With effect from November 7, 1997, the bicycle component division of Mannesmann Sachs was sold to SRAM Corporation, Chicago/USA. This divestiture is part of the strategic repositioning of Mannesmann Sachs with focus on the international automotive component business. Today, Sachs generates already 85% of its turnover (about DM 4 billion) with automotive components. In 1997, the bicycle component division achieves sales of about DM 250 million, with 1,250 employees. The product range comprises mainly internal gears, external division's gears, handle grips and chains. The international positioning and the product range of SRAM complements perfectly the strengths of Sachs. Therefore Mannesmann Sachs and SRAM anticipate to strengthen considerably the international market position. Headquartered in Chicago, SRAM Corporation operates manufacturing facilities for bicycle components (handle grips and external gears) in the US (Chicago), Mexico, Taiwan, China and Ireland. SOURCE Mannesmann Sachs AG