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Porsche Cars North America to Relocate Headquarters to Atlanta

3 November 1997

Porsche Cars North America to Relocate Headquarters to Atlanta

                North American Parts Distribution Facility and
                    Service Training Center Remain in Reno

    RENO, Nev., Nov. 3 -- Porsche Cars North America, Inc.
(PCNA), the exclusive importer of Porsche cars and parts for the United States
and Canada, today announced it will relocate its administrative
headquarters from here to Atlanta.  PCNA will begin operating March 1, 1998,
from its new 32,000-sq.-ft.-headquarters site.
    Since its creation in 1984, PCNA has been based in Reno.  In addition to
being the site of its headquarters, Reno has also been the location of PCNA'S
national Parts Distribution Center and one of its three Service Training
Centers.  The latter two facilities will remain at their Reno locations.
    "Reno has been our home," stated Frederick J. Schwab, PCNA President and
CEO, in making the announcement.  "We have raised our families here.  We like
it here.  The community has embraced us and we the community.
    "However, as we are the only European automobile importer not
headquartered in the Eastern time zone, we are at a competitive disadvantage.
As our business continues to expand, we need to improve our communication and
integration with our parent company in Germany.
    "Atlanta was chosen for its Eastern locale, excellent domestic and
international air connections, cost of living, climate, and proximity to
our Pre Delivery Inspection facility in Charleston, S.C., a facility
which will be of even greater importance as our volume grows."
    The relocation affects approximately 100 employees, more than a third of
whom have been asked to remain with PCNA. The  Atlanta headquarters is
expected to employ 90 individuals with an annual $8 payroll.

SOURCE  Porsche Cars North America, Inc.