Chrysler Posts Second-Best October for U.S. Sales
3 November 1997
Chrysler Posts Second-Best October for U.S. SalesAUBURN HILLS, Mich., Nov. 3 -- Chrysler Corporation sold 188,263 cars, trucks, minivans and Jeep(R) vehicles in October, setting U.S. sales records for three body groups and five individual vehicles. The overall total was Chrysler's second best for the month, down 8 percent from the all-time record 205,393 vehicles sold in October 1996. "Without the effects of model changeover on sales of Dodge Intrepid and Chrysler Concorde, we might have hit that record," said James P. Holden, Executive Vice President - Sales and Marketing. "Our smaller car lines set new highs for the month, and total retail sales nearly matched the record." October sales records were set for Dodge Neon, Stratus and Avenger, and for Chrysler Sebring Coupe and Town & Country minivans. By body group, records were set for PL (Dodge and Plymouth Neon), JA (Dodge Stratus, Chrysler Cirrus, Plymouth Breeze) and FJ (Avenger and Sebring Coupe). "The overall market may still be a bit soft, but we're pleased at what we're seeing and confident about the coming months," Holden said. Chrysler reported the first sales of the all-new Dodge Durango sport utility vehicle in October. U.S. dealers delivered 3,025 Durangos during the month. Passenger car sales were 53,042, compared with 61,213 a year ago. Truck sales, including pickups, minivans and Jeep vehicles, totaled 135,221 vs. 144,180 in October 1996. For the calendar year to date through October, Chrysler's U.S. sales were 1,933,595 vehicles, compared with 2,091,394 in the comparable period a year ago. CHRYSLER MONTHLY SALES SUMMARY DATA THROUGH OCTOBER 31, 1997 MONTH CYTD 1997 1996 1997 1996 TOT VEHICLE UNITS 188263 205393 1933595 2091394 % CHG VS PR YR -8% -7% CAR DOMESTIC UNITS 53042 61213 636367 722930 % CHG VS PR YR -13% -12% IMPORT UNITS 0 0 0 0 % CHG VS PR YR 0% 0% TOTAL UNITS 53042 61213 636367 722930 % CHG VS PR YR -13% -12% TRUCK DOMESTIC UNITS 135221 144180 1297228 1368464 % CHG VS PR YR -6% -5% IMPORT UNITS 0 0 0 0 % CHG VS PR YR 0% 0% TOTAL UNITS 135221 144180 1297228 1368464 % CHG VS PR YR -6% -5% DIVISION C/P/J/E UNITS 88626 101047 901327 992616 % CHG VS PR YR -12% -9% DODGE UNITS 99637 104346 1032268 1098778 % CHG VS PR YR -5% -6% SELLING DAYS 27 27 257 258 ALL CHANGES COMPUTED ON A DAILY RATE BASIS SOURCE Chrysler Corporation