Auto Trader(R) Online Announces Dealer Report
31 October 1997
Auto Trader(R) Online Announces Introduction of Exclusive 'Dealer Report', Real-Time Analysis of a Dealer's Most Sought After Vehicles
NORFOLK, Va., Oct. 31 -- Auto Trader(R) Online announced
today the introduction of its exclusive "Dealer Report," an advanced feature
that allows some of its 12,000 online dealers to tell exactly how many times
each of their individual vehicle listings were searched through the Auto
Trader Online (http://www.traderonline.com) Website. Auto Trader Online offers the
Internet's largest selection of used vehicle classifieds, more than 380,000.
"We are very excited to offer this new service to our premier online
advertisers," said Peter Ill, Vice-President/General Manager of Trader Online.
"This puts powerful information in the hands of our dealer customers on a
real-time basis."
The Auto Trader Online Dealer Report(TM) not only lists how many times a
dealer's current vehicles within the Trader Online database have been
individually searched, but also provides an aggregate total for all searches
of the dealer's listings. In addition, the report provides a detailed
accounting of the activity generated by the dealer's Auto Trader Online
Website.
Reaction to the announcement has been very positive. "I think the dealer
reporting offered by Auto Trader Online is great," said Ben Gentry, President
of Gentry Motor Company, Macomb, Illinois. "Not only can I can see which cars
in my inventory are being searched, but I can see what's popular that I need
more of and what's not popular that I need to move."
Auto Trader Online provides Internet advertising services to over 12,000
automotive dealers across the country. The site has received numerous awards
since its debut in February of 1996. Yahoo! Internet Life magazine called the
site "The Best" for automotive classifieds, and the popular Internet search
engine Excite gave the Website its highest four-star rating.
Auto Trader Online averages over 1 million weekly pageviews, and over
430,000 weekly used vehicle searches. Currently, the Website contains data on
over 380,000 used vehicles for sale from both private party individuals and
automotive dealerships.
In January, the National Independent Auto Dealers Association (NIADA)
named Auto Trader(R) Online as its exclusively endorsed provider of Internet
marketing services for its 13,000 independent car dealer members.
Auto Trader Online is the Internet car search service of Trader Publishing
Company, a Norfolk, VA, based publisher of 321 localized and 14 national
magazines with a combined weekly circulation exceeding 3 million. The company
has 90 offices in 80 U.S. cities.
SOURCE Auto Trader Online